Communicating Quality in Challenging Times
In the face of increasing consumer demand, out-of-stocks on shelf and raw material shortages, the temptation for retailers and brands to take shortcuts or sever ties with suppliers is real. But now more than ever, it’s imperative for brands and retailers to align with ingredient companies that are steadfast in their commitment to quality standards, even if that means having the patience for supply to rebuild.
Quality is worth waiting for
100 % Organic
Orgenetics 100% USDA Certified Organic vitamins, minerals and antioxidants derive from USDA Certified Organic fruits, vegetables and botanicals. It takes time for crops to grow without the use of synthetic fertilizers to increase crop yield, further limiting supply increases.
3 years
Amount of time to transition farmland to organic, which can potentially limit supply increases.
Transitioning to organic takes time
Guaranteeing Quality Takes Patience and Understanding
Effective Communication Around Shortages Supports a Quality Supply Chain
A positive and educated consumer response to shortages relies on strong brand and retailer communication.
Retailers and brands can communicate why a product is out of stock, reasons for shortages, anticipated availability and if there is a waitlist or “pre-order” option for favorite products.
Why is USDA Certified Organic so important? Lopsided supply and demand is an invitation for organic fraud. To this effect, in 2020, the USDA’s National Organic Program (NOP) adjusted its approach to organic oversight in India, by ending its recognition agreement that allowed India’s Agricultural and Processed Food Products Export Development Authority (APEDA) to function as an accredited certifier and provide USDA Organic Certification in India.
Certification matters
Standardizing
process
Farm to
ingredient
After July 12, 2022, all organic imports from India to the U.S. can only carry USDA Organic C ertification from a USDA-certified certifier.
Orgen-E®, for instance, is standardized for 15% Vitamin E (as alpha tocopherol), with the remaining 85% being naturally occurring cofactors and conutrients of o rganic Annatto like tocotrienols and other tocopherols.
By partnering with organic divisions of supply chain partners in India and now in New Zealand as well, Orgenetics is able to offer vertically integrated organic raw material supply chain solutions—from organic farm to ingredient.
Ensuring quality organic ingredients
Understanding Quality in the Face of Supply Shortages
Communicating to consumers the importance of quality ingredients is paramount in a supply-challenged marketplace.
Learn more
As world events have turned supply chains upside down, leaving a vacuum of ingredient shortages wanting to be filled, opportunities have arisen for bad actors to take advantage of the marketplace. While every company wants to meet the demands of its customers, quality suppliers are remaining steadfast in their commitment to integrity, trust and transparency. USDA Organic Certification is one such indicator of that commitment as are brands and manufacturers who meet Food Safety Modernization Act and Foreign Supplier Verification Program guidelines.
As the U.S. and E.U. reopened and demand for natural products began to return to normal, production of raw materials in Asia—where many popular and important ingredients come from—remains well below traditional output.
This dichotomy has naturally produced a shortage situation with manufacturers struggling to obtain all the necessary raw material components—such as vitamins, minerals, aminos and botanicals—to meet consumer demand for finished products.
As a result, a ripple effect has ensued across the supply chain with retailers reporting ongoing out-of-stock situations and empty shelves.
Understanding Quality in a Challenged Supply Chain
PAID CONTent
• Asian outputs
• Shortages aplenty
• Out of stocks!
