Quality Starts with Trustworthy Partners
Managing Leading Trade Associations in the Naturals Category
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Ingredients Need a Voice Too
Stewardship Program Leadership and Trade Association Management: Collagen Stewardship Alliance, CoQ10 Association, Global Curcumin Association, Global Prebiotic Association, Coconut Coalition of the Americas. The quality conversation starts with ingredients.
Providing Guidance for Best in Class
A Tool for Stewardship, Science and Quality
Trust Transparency Center (TTC) understands the regulatory, cultural and business challenges and opportunities in the dietary supplement space across the supply chain from sourcing to the consumer.
TTC is a service provider with a big toolbox. From Business and Go-To Market Strategy Development and Consumer Insights to Finance and M&A and Trade Association Management.
Building quality, trust and transparency across the supply chain doesn’t happen overnight or on a whim. It takes expertise and structured analysis around marketing, operating and trading issues. It takes understanding your channel, sourcing partners and supply chain and access to insights and market data to drive category growth, and ultimately gain the trust of the consumer.
Research and Data at Every Level Counts
Consistent product quality is the leading reason for trust among supplement users (ITC Insights – 2020 Consumer Survey)
Build trust
When it comes to ensuring trust between consumers and the supplement industry, choose your partners wisely. An organized focus on quality across the supply chain from ingredient to finished product and backed by research and science, elevates quality, transparency and ultimately trust.
• “the brand has a quality seal on the label” (42%)
• “ingredient supplier information provided on label/website” (31%)
• “label claims are believable and have references to back them
up” (30%). (ITC Insights – 2020 Consumer Survey)
Building Trust Together
In the dietary supplement industry, trust is critical and transparency is complex. Choosing the right partners is essential. Stewardship programs serve as that trusted partner, the standard-bearer for any given category, able to identify what is needed in terms of research, regulation and adherence to quality practices. The industry is better when it works together. Collaboration is a key to elevating quality players and making them shine.
Quality Gatekeepers
The dietary supplement supply chain is complex. Industry stewardship programs serve as reliable partners in addressing challenges, upholding uniform category standards and elevating the quality conversation for the industry and its many facets.
PAID CONTent
When asked what are the strongest signals that a supplement brand is operating transparently, supplement users said:
67% of supplement users said transparency somewhat or greatly increases the chance they will purchase from that brand. (ITC Insights)
Provide transparency
81% of consumers who use supplements are familiar with prebiotics, 42% of regular prebiotic users and 39% of collagen users increased their usage in 2020 (ITC Insights)
Know your category user
Providing Guidance for Best in Class
What Tool do
you Need?
Reaching Your Full Potential Without Exploitation
Insights into Industry Builds Trust and Transparency
TTC provides stewardship, aggressive work plans and leadership, backed by data and insights to help categories implement more-informed decision making and reach their full potential.
Benchmarking the latest market, consumer and healthcare data against new and important market insights can drive category growth, inspire effective action in the market and transform a category. That’s the TTC way.
