6 Sales Channels
6 Product Segements
22 Condition Specific Categories
6 Sales Channels
Vitamins
Minerals
Herbs & Botanicals
Sports Nutrition
Specialty
Meal Replacement
6 Product Segments
General Health
Cold/Flu Immune
Sports/Energy/
Weight Management
Brain/Cognitive
Men’s Health
Sleep Support
Women’s Health
Mood/Stress
Children’s Health
Menopause
Pre/Postnatal
Heart Health
Healthy Aging
Joint Health/ Inflammation
Liver & Detox
Sexual Health
Bone Health
Gastrointestinal Health
Cancer Prevention
Diabetes
Hair/Skin/Nails
Eye Health
22 Condition Specific Categories
22 Condition Specific Categories
*NBJ's tracking of the Practitioner channel is unique and we estimate this channel makes up roughly 10% of supplement industry sales each year
Natural & Specialty Retail
Mass Market Retail
Internet
Practitioner*
MLM/Networking Marketing
Mail Order/DRTV/Radio
Internet
Practitioner*
Mail Order/ DRTV/Radio
Natural & Specialty Retail
Mass Market Retail
MLM/Networking Marketing
6 Product Segements
6 Sales Channels