The supplement industry is made up of a myriad of
See where the growth and opportunities are in the 2024 Supplement Business Report.
2024 Supplement Business Report
vitamins
specialty
herbs and botanicals
sports nutrition
meal replace...
minerals
E-Commerce is the fastest growing sales channel at 9.97%
Mass Market Retail is on the brink of surpassing Natural and Specialty in market share, marking a significant shift as supplements transition from niche to mainstream
Sales Channel Parity
is the top performer of 2023
Delivery Format Dynamics
GUMMY
Gain a deeper understanding of where the industry stands, and where it's going with the 2024 Supplement Business Report.
sales channels,
categories,
and delivery formats.
Category Trends
Herbs and Botanicals is outpacing Specialty ingredients
Sports Nutrition is the fastest growing category
Vitamins hold steady as the top category at 28.9%
is holding consistent power in Sports Nutrition
POWDER
$64.4 billion this year
The supplement industry has surpassed pre-pandemic predictions, hitting
