Nutrition Business Journal reports that in 2020 prebiotic and probiotic sales accounted for $461 million in sales under the cold, flu and immunity category, accounting for 8% of the total cold, flu and immunity market.
prebiotic: compounds that help feed beneficial micro-organisms, including probiotics)
probiotic: are known to help support a healthy gut. These live micro-organisms, often referred to as “good” bacteria, are found in the gastrointestinal tract and in certain foods.
8%