2018: $70.3 B
2018 growth: 7.1%
Food: $50.5 B
Supplements: $12.2 B
Personal care/other: $7.6 B
The $158 billion natural market
2018: $58 B
2018 growth: 3.2%
Food: $34 B
Supplements: $16.3 B
Personal care/other: $7.7 B
2018: $11.3 B
2018 growth: 6.4%
2018: $7.5 B
2018 growth: 17.2%
2018: $5.8 B
2018 growth: 7.3%
2018: $4.7 B
2018 growth: 2.3%
45%
Conventional
Retailers
37%
Natural Products
Retailers
7% Multilevel
Marketing
5% Internet
4% Practitioners
3% Mail order