Market Overview
2019
Where the
in natural products sales occurred in
2018
$158 billion
Natural and organic sales growth
45%
Conventional
37%
Natural
18%
Other
5.3% Overall
3.2%
Natural
7.1%
Conventional
30.5
Years the average natural products store has been open
Growing, falling, flat
of stores grew sales in 2018
64%
of stores experienced a decrease in 2018
17%
of stores had flat sales in 2018
19%
expect stronger sales in 2019.
49%
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Growth rate
