Always/Usually base purchasing on sustainability
Source: The Hartman Group. Sustainability 2019—Beyond Business as Usual Report
A Generation Gap
Overall, young consumers tend to be a good target, with Millennials leading the way regarding sustainable purchases:
Millennials
Gen Z
Gen X
Baby Boomers
Other
Always/Usually base purchasing on sustainability
Millennials
GenZ
GenX
Boomers
17%
25%
20%
32%