Source: New Hope Network NEXT Data and Insights
What are consumers doing more of?
Buying affordable
products
Buying products available in large quantities
Buying better-for-me
products
Buying what is available with less worry about product
or brand preference
Buying natural or
organic products
Buying higher priced products with better ingredients or health benefits
Buying better-for-the-
planet products
Early April
Mid June
Consumer biuying behavior
These behaviors
are contracting
since consumers
were surveyed
in early April
These behaviors are expanding/growing since consumers were surveyed in early April
