A snapshot of what healthy solutions Americans are craving now—and why
Twenty years ago, wellness was limited to physical measurements and exercise. Now consumers are defining it across their entire self.”
Kashi GO cereals and protein bars highlight the attributes of food that help support all aspects of well-being—not just physical, but also emotional and mental health.
paleo
keto
grain-free
vegan
plant-based
fiber-rich
gluten-free
non-GMO
organic
plant-forward
high protein
low carbohydrate
intermittent fasting
Some of the top special diets
and strategies for the personalized eater include:
What’s driving the uptick in personalized diets?
A Social Nature consumer study confirmed that
the majority of consumers are taking a more holistic approach to wellness, one that embraces mental, physical and emotional goals.
consumers want to
are seeking
increase energy levels
to be happier
PERSONALIZATION
top trends
driving consumers’ healthy cravings
What consumers want
OPTIMIZATION
For today’s consumer, “living your best” means stepping beyond prevention to optimization, and adjusting your diet accordingly to make the most of eating for mind and body, maximizing energy and feeling good.
Optimization = ?
Optimizing your health
Optimizing food traits
Learn more
Shifting perceptions around wellness has led to a focus on healthy eating habits and a resurgence in clean, plant-centric meals and protein—whether plant-based or plant-forward.
sugar additives sodium saturated fat
whole plant foods whole grains nuts seeds legumes fiber phytonutrients intake
Consumers want...
More:
Less:
“People in general are really hungry to feel better and to live a happier and more healthy life.”
ENERGY & MOOD
Consumers have identified that the right ingredients play an integral role in helping them feel alert and energetic.
Bad mood culprits:
Sugar
Dairy
Alcohol
Caffeine
Fiber + protein = satiated & energized
Fiber + protein + tasty ingredients = physical & emotional well-being
It is recommended that adults
of added sugar daily
EAT NO MORE THAN
50 GRAMS
Fuel your next adventure
Science says
Feeling
good
There is a delicate balance of providing consumers what they want in taste with what they need in nutrition to meet well-being goals and life’s daily demands.”
Healthy food impact
Therapeautic impact
