A snapshot of what healthy solutions Americans are
craving now—and why
Twenty years ago, wellness was limited to physical measurements and exercise. Now consumers are defining it across their entire self.”
Kashi GO cereals and protein bars highlight the attributes
of food that help support all aspects of well-being—not
just physical, but also
emotional and mental health.
Some of the top special diets
and strategies for the personalized eater include:
What’s driving the uptick
in personalized diets?
A Social Nature consumer study confirmed that
the majority of consumers
are taking a more holistic approach to wellness,
one that embraces mental, physical and emotional goals.
consumers want to
increase energy levels
to be happier
driving consumers’ healthy cravings
What consumers want
For today’s consumer, “living your best” means stepping
beyond prevention to optimization, and adjusting your diet
accordingly to make the most of eating for mind and body,
maximizing energy and feeling good.
Optimization = ?
Optimizing your health
Optimizing food traits
Shifting perceptions around
wellness has led to a focus on
healthy eating habits and a
resurgence in clean, plant-centric
meals and protein—whether
plant-based or plant-forward.
whole plant foods
“People in general are really hungry to feel better
and to live a happier and more healthy life.”
ENERGY & MOOD
Consumers have identified that the right ingredients play
an integral role in helping them feel alert and energetic.
Bad mood culprits:
satiated & energized
Fiber + protein
physical & emotional well-being
It is recommended that adults
of added sugar daily
EAT NO MORE THAN
Fuel your next adventure
There is a delicate balance of providing consumers what they want in taste with what they need in nutrition to meet well-being goals and life’s daily demands.”
Healthy food impact