Product formulators must develop new ingredient solutions to provide all-important texture and mouthfeel in products.
prefer no artificial ingredients in products.
8 in 10 consumers
Label-friendly foods and beverages must still taste the same as conventional products.
The global label-friendly ingredient market will expand to
say they are extremely likely to check the ingredient list to avoid certain ingredients.
The ins and outs of formulating great products with label-friendly texturizing solutions
References 1. Clean Label Ingredient Market: Growth Trends and Forecast (2018-2023). Research and Markets. Nov. 8, 2018. https://www.prnewswire.com/news-releases/global-47-5-bn-clean-label-ingredient-market-to-2023---opportunities-in-the-development-of-economic-natural-clean-label-ingredients-300746486.html 2. Cargill Proprietary Research 2018. Transparency and Simplicity: The new normal in product development. 3. International Food Information Council Foundation. 2018 Food and Health Survey. https://www.foodinsight.org/2018-FHS-Report-FINAL.pdf 4. Ibid. 5. Nielsen. It’s Clear Transparency is Winning in the U.S. Retail Market. Nielsen Clean Label Report 2017. https://www.nielsen.com/us/en/insights/reports/2017/transparency-is-winning-the-us-retail-market.html 6. Ibid. Cargill Proprietary Research 2018.
6 in 10 consumers
Consumers want the best of both worlds
of consumers say exclusion of undesirable ingredients is more important than inclusion of beneficial ingredients.
7 in 10 consumers
Ingredient attitudes are changing
Simple and Familiar – consumers are changing the way they eat, seeking familiar ingredients, prompting a booming "clean label" trend.
now seek out “clean label” products even though they aren’t certain what the term means.
The innovation challenge is on!
Texturizing Tips for Shifting Consumer Demand
of consumers are limiting/avoiding sugars.
Texture is the backbone of these formulations, but consumers aren’t always aware of it. • Texture creates a big impact on overall product experience.
$47.5 billion by 2023.