Simple and Familiar – consumers are changing the way they eat, seeking familiar ingredients, prompting a booming "clean label" trend.
Ingredient attitudes are changing
of consumers are limiting/avoiding sugars.
now seek out “clean label” products even though they aren’t certain what the term means.
$47.5 billion by 2023.
Texturizing Tips for Shifting Consumer Demand
7 in 10 consumers
The innovation challenge is on!
Texture is the backbone of these formulations, but consumers aren’t always aware of it. • Texture creates a big impact on overall product experience.
of consumers say exclusion of undesirable ingredients is more important than inclusion of beneficial ingredients.
6 in 10 consumers
Consumers want the best of both worlds
Product formulators must develop new ingredient solutions to provide all-important texture and mouthfeel in products.
say they are extremely likely to check the ingredient list to avoid certain ingredients.
The ins and outs of formulating great products with label-friendly texturizing solutions
Label-friendly foods and beverages must still taste the same as conventional products.
prefer no artificial ingredients in products.
8 in 10 consumers
References 1. Clean Label Ingredient Market: Growth Trends and Forecast (2018-2023). Research and Markets. Nov. 8, 2018. https://www.prnewswire.com/news-releases/global-47-5-bn-clean-label-ingredient-market-to-2023---opportunities-in-the-development-of-economic-natural-clean-label-ingredients-300746486.html 2. Cargill Proprietary Research 2018. Transparency and Simplicity: The new normal in product development. 3. International Food Information Council Foundation. 2018 Food and Health Survey. https://www.foodinsight.org/2018-FHS-Report-FINAL.pdf 4. Ibid. 5. Nielsen. It’s Clear Transparency is Winning in the U.S. Retail Market. Nielsen Clean Label Report 2017. https://www.nielsen.com/us/en/insights/reports/2017/transparency-is-winning-the-us-retail-market.html 6. Ibid. Cargill Proprietary Research 2018.
The global label-friendly ingredient market will expand to