Supplement sales increases won during the pandemic
are likely to persist
From the highest to lowest risk scenario the majority of consumers expect their supplement usage will be same or higher 6 to 12 months from now.
Net increases range from 18% to 24%.
04-09
04-14
04-20
04-27
05-04
05-11
05-18
05-25
06-01
06-15
06-22
07-06
07-20
Weekly consumer behavior trend indexed to 2017
benchmark before COVID-19 emerged
Health Risk
Financial Risk
Increase 20%
No Change 78%
Decrease 2%
Increase 29%
No Change 66%
Decrease 5%
Worst case scenario
Source: New Hope Network NEXT Data and Insights
Best case scenario