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Add elderberry to your
immunity toolbox
As consumers shift from a reactive to proactive approach to immunity, elderberry shines with total immune support.
and consumers are grappling with this as the landscape of seasonal protection evolves. Rather than simply boosting the immune system seasonally, they are investing in their health on a daily basis.
Health is precious,
Immune support supplements are now sought year-round, according to Nutrition Business Journal (NBJ) senior data analyst, Claire Morton Reynolds. Consumers are beginning to understand the interconnectedness of whole-body health and immunity and are searching for products to support them.
Immunity supplements:
a year-round category
Elderberry has long been a go-to for consumers looking to support their immune system during the colder months. As consumers shift towards proactively caring for their immune system, Sambucol Black Elderberry products shine as a multi-tasking tool for consumers’ year-round immunity toolbox.*
Immunity on the mind
“Immunity
supplement sales
used to be driven by cold and flu season, and still will be, but now consumers are also looking to support year-round immunity.”
—CLAIRE MORTON REYNOLDS
Elderberry by-the-numbers
71%
The percentage of natural channel shoppers (NCS) who said they are proactively managing their health to prevent illness in the future. Another 56% of non-NCS shoppers said they are doing the same.
$5
billion
Cold, flu and immunity supplement sales were projected to grow 51.2% to $5 billion by the end of 2022. Consumers are seeking proactive ways to stay well. Holistic strategies for supporting
optimal immune system function, such as incorporating
elderberry into a daily routine, are leading the way.
is the magic number. Out of 35 consumer trends analyzed by NBJ, immunity is the sixth most top of mind.
6
36%
seek immunity products. More than one third of
consumers intend to purchase products with an
immunity focus in the near future.
[Nutrition Business Journal and NEXT + NBJ “2022 Trends and Innovation Report”]
As interest in health continues to grow, consumers are trending toward a more holistic approach. By curating their own personal health and wellness toolkits—made up of traditional and natural remedies—the consumer approach to immune support has shifted from “something I need to take” to “something I want to take.”
A
holistic
approach
Whether taken seasonally or daily as
part of a proactive health routine, Sambucol Black Elderberry products have what it
takes to become the go-to multitasking tool
in consumers’ immunity toolkit.
]
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Brand matters
Sambucol Black Elderberry products are powerful and trusted solutions for every age.* As holistic problem-solvers, Sambucol’s elderberry products:
Are rich in Vitamin C and other antioxidants.
Can be taken intensively for immediate support or every day for year-round wellness.*
Use the premium European Haschberg black elderberry, one of the most potent varieties.
Sambucol’s products use premium ingredients and have been trusted for more than 30 years.
Whether used when it’s needed most or long-term to boost a daily health routine...
Sambucol
has a product
for everyone!
Use the premium European Haschberg black elderberry, one of the most potent varieties.
Black Elderberry
