SC20 NHN Mission-Driven Business Quiz

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Do you have 20/20 vision on what is driving consumer behavior today?

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How do you Spark Change?

How Spark Change savvy are you?

Baby boomers

Millennials

Gen Xers

Gen Yers

Which shopper category is most likely to regard purchasing as an ethical concern with social or environmental consequences?

Consumers today are more receptive to learning about brands’ missions than ever before. And younger consumers are more likely to regard purchasing as an ethical issue with social or environmental consequences. According to Nutrition Business Journal research, 63% of millennials feel that buying can be a moral decision, compared with 58% of Gen Xers and 40% of boomers. As for paying more for responsibly produced food, 65% of millennials say they are willing, compared to 55% of Gen Xers and just 28% of boomers.

Correct answer: Millennials

10%

100%

1,000%

10,000%

How much has the amount of waste humans create increased in the past century?

Most of this waste humans create ends up in our oceans and landfills, further damaging the health of our planet. Tune in to the Mission-Driven Business Community Event to hear from TerraCycle founder Tom Szaky and learn how the company is disrupting the cycle by recycling the products that aren't typically considered recyclable.

Correct answer: 10,000%

USDA Organic, Fair Trade Certified and Non-GMO Project Verified

Animal Welfare Approved and Certified Humane

Demeter Certified Biodynamic and American Grassfed Certified

Rainforest Alliance Certified and Blue Planet Friendly

When it comes to third-party certifications, which ones do consumers most care about?

Stocking items that bear trusted third-party certifications is another way to assure shoppers that they are making smart purchasing decisions. Jason Stein, director of category management at the National Co-op Grocers association, says USDA Organic, Fair Trade Certified and Non-GMO Project Verified are three of the most relevant to consumers who care deeply about supply chain transparency and the ethics behind the products they buy.

Correct answer: USDA Organic, Fair Trade Certified and Non-GMO Project Verified

Every Loop product has an end-of-life solution or can be recycled back into itself once worn out.

Brand partners include Seventh Generation, Nature's Path and Preserve.

The reusable containers are delivered and returned via consumer home drop-off and pickup.

All of the above.

Which of these facts is true about Loop?

At the Mission-Driven Business Community Event, learn more about how TerraCycle's newest platform, Loop, works and how brands and retailers can get involved.

Correct answer: All of the above.

Every Loop product has an end-of-life solution or can be recycled back into itself once worn out.

Brand partners include Seventh Generation, Nature's Path and Preserve.

The reusable containers are delivered and returned via a free home drop off and pick up to the consumer's home.

All of the above.

Which company's stock soared 60%, closing at $35, after its IPO on July 31, 2020?

Vital Farms' impressive public offering is further proof that investors are seeking out companies with ethical standards and environmentally friendly practices. Now the largest pasture-raised egg brand in the U.S., Vital Farms’ line of products, including butter, ghee and hard-boiled eggs, brought in $140 million in sales last year, with distribution in 13,000 grocery stores. Originally selling for more than $10 a carton, scale helped bring prices down by more than half to $5.59 a carton today.

Correct answer: Vital Farms

Responsible packaging

Food access

Multistakeholder

Eat more plants

Which trend saw the greatest increase in number of exhibitors at Expo East 2019 compared with what would have been exhibiting at Expo East 2020?

"Multistakeholder” designations experienced the largest increase in brand callouts. These are brands with missions, standards and benchmarks intended to help the environment, workers, suppliers, consumer and other populations touched in the production and consumption cycle. Certified B Corp is probably the most widely known and well respected callout here.

Correct answer: Multistakeholder