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Road to Natural 5
In the fifth edition of the Road to Natural series, Nutrition Business Journal Editor Rick Polito and Iowa berry farmer Andrew Pittz travel to Natural Products Expo East, exploring the clean ingredients movement and how it affects not just the products on the shelves but the people on the production lines, the farmers in the field and business development across the natural products industry.
the power of clean ingredients
From the rooftop hydroponics of Gotham Greens to a business accelerator launch party in Midtown Manhattan, people behind brands chasing the clean ingredient ideal explain what “clean” means, and why it matters.
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Day 1:
Clean in the city
Day 1:
Clean in the city
Day 2:
The cost of clean
Day 3:
Clean impact
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Making a product with clean ingredients and clean intentions isn’t always easy. The challenges don’t stop at sourcing and production.
Day 2:
The cost of clean
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The impact of clean ingredient brands goes far beyond quality. A Pennsylvania farmer cultivates herbs and connections to community on the same patch of land. A Maryland granola maker bases her business in “clean transactions.” And an organic salad dressing brand uses its accomplishments to drive success for suppliers and startups.
Day 3:
Clean impact
