ESSENTIALS
PERSONAL FINANCE
FOOD
TRAVEL
HEALTH
PROPERTY
ESSENTIALS
PERSONAL FINANCE
FOOD
TRAVEL
HEALTH
HOME & LIFESTYYLE
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We know the benefits that come with getting the right people in the room at the right time. Newsamp Access Sessions have been designed to do exactly that, giving you access to News Corp’s experts to act as an extension of your core team. Let us help you deep dive this for your brand.
Access sessions are designed to be immersive and collaborative, tailored to your business and its unique challenges.
Speak to your News Corp Sales representative now.
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A NOTE ABOUT RELEVANT ADVERTISING: We collect information about the content (including ads) you use across this site and use it to make both advertising and content more relevant to you on our network and other sites. This is also known as Online Behavioural Advertising. You can find out more about our policy and your choices, including how to opt-out here: https://preferences.news.com.au/preferences
Get in touch
Available now
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Australians are rationalising their wellness spend.
Health is wealth. Happiness, wellbeing and feeling good have never
been more important to Australians of all generations.
But as we race into 2024, with cost of living pressures weighing heavily, we’re all being forced to re-evaluate our spending.
What does this mean for your brand, product or service? Is your category resilient or will your customers trade down – or trade off?
How is your brand health tracking?
Property across Australia has delivered more surprises in 2023, and prices have defied all the predictions and continued to rise, fuelled by post-covid rebound in immigration despite once-in-a-generation monetary tightening.
Property D_Stilled will explore the intensity and spectrum of emotions that are fuelling buyers and vendors behaviour within the property sector in the face of this unpredictable landscape, and how it varies across generations and where people are at in their property journey, helping marketers to accurately empathise with their target audience in 2024.
LET US DEEP DIVE THIS FOR YOUR BRAND
We know the benefits that come with getting the right people in the room at the right time. Newsamp Access Sessions have been designed to do exactly that, giving you access to News Corp’s experts to act as an extension of your core team. Let us help you deep dive this for your brand.
Access sessions are designed to be immersive and collaborative, tailored to your business and its unique challenges.
Speak to your News Corp Sales representative now.
Survive, thrive or optimise.
Where does your brand fit?
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Products and services in this group are considered critical – they maintain foundational health and are most resilient because they support the most valued behaviours:
>> quality sleep >> healthy eating
>> stress management >> work-life balance
Survive
Hover over items to see more
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How are Australians
prioritising wellness in 2023?
Brands can leverage strong “feel good” benefits for products and services in this group. They recharge and reassure, so Australians aren't willing to eliminate them, but they may consider wallet-friendly trade downs to protect what they value most:
>> time outdoors, including exercise
>> relaxing activities and care products
>> advice from trusted experts
Thrive
Alternative therapies, meal services, spa treatments, trainers and fitness classes. Products and services in this group supercharge our health and wellness but are typically most expensive and most vulnerable to compromise. Is your category on the list?
Optimise
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We spoke to people on the street to find out why health and wellness matters to them – despite cost of living pressures.
How are Australians
prioritising wellness in 2023?
We spoke to people on the street to find out why health and wellness matters to them – despite cost of living pressures.
DOWNLOAD FREE REPORT NOW
AVAILABLE NOW