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A NOTE ABOUT RELEVANT ADVERTISING: We collect information about the content (including ads) you use across this site and use it to make both advertising and content more relevant to you on our network and other sites. This is also known as Online Behavioural Advertising. You can find out more about our policy and your choices, including how to opt-out here: https://preferences.news.com.au/preferences
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Australians are travelling like never before
Australia is a nation of travel lovers. And despite rising costs and financial
turbulence, taking off is still a top priority.
But how we holiday is changing.
The latest report from The Growth D_Stillery reveals the 7 key travel mindsets that are shaping bookings in 2023 – and what it means for your brand and category, from airlines to cruises, tours and travel agents.
Is your brand on the itinerary?
We are told health is wealth, but in the current economic climate, increasingly wealth is health.
In the next episode of the D_Stilled series we will be exploring how cost of living is impacting the short and long term health goals of the nation. Which health categories remain essential and which are vulnerable to trade outs, trade offs and trade downs.
LET US DEEP DIVE THIS FOR YOUR BRAND
We know the benefits that come with getting the right people in the room at the right time. Newsamp Access Sessions have been designed to do exactly that, giving you access to News Corp’s experts to act as an extension of your core team. Let us help you deep dive this for your brand.
Access sessions are designed to be immersive and collaborative, tailored to your business and its unique challenges.
Speak to your News Corp Sales representative now.
While some things are non-negotiable, some travellers are making trade downs to get away.
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49% are booking everything themselves
Planning goes DIY
37% are preparing their own meals while on holidays
BYO everything
37% are taking short trips more frequently
Less is more –
but give me more
32% are opting for more affordable local attractions.
Exploration lite
32% are deprioritising travel during peak times.
Rise of the
off season
“I can eat at home before exploring.”
“I’m all about shorter but more regular travel.”
“I can take advantage of free museums.”
“I can travel shoulder-season.”
“I can save by planning my own itinerary.”
Tap the items to see more
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WATCH THE VIDEO NOW
We took to the streets to find out.
How are Australians adapting their travel planning to take off in 2023?
Available now