Experience Miss Dior like never before
Like stepping inside a real-life bottle of Miss Dior Eau de Parfum.
“Make me a perfume that smells like love,” said designer Christian Dior in 1947, when the eponymously titled fashion house was first founded. The result was Miss Dior, a luminous floral chypre scent housed in a rectangular glass flacon and finished with a delicate couture bow at the neck. The houndstooth-etched bottle became as synonymous with the house as the iconic fashion did—a fixture amongst fragrance best-sellers.
The latest iteration of the legendary signature scent, Miss Dior Eau de Parfum is a modern expression of optimism and femininity—a veritable explosion of florals that feels creamy and caress-able when it lands on the skin.
Simultaneously classic and entirely brand new, Miss Dior is a scent that has inspired imaginations—and romance—for generations. So, it’s of little surprise that it has also inspired a spectacular event too. In an exclusive first for Australia, Dior Beauty hosted an immersive Miss Dior experience — an opportunity to peek inside the beautiful, colourful and sweetly-scented world of Miss Dior. Bringing the bottle of Eau de Parfum to life, the stunning Miss Dior Millefiori Garden Pop-Up took place in Sydney, March 18 to 20.
The shoppable pop-up space, which appeared more like an immersive installation animated with thousands of flowers, was positioned on Sydney’s iconic Bennelong Lawn, with sprawling views of the Sydney Opera House below it, and unrivalled vistas of spectacular Sydney Harbour beyond.
The event hosted the Miss Dior fragrance, alongside a curated collection of iconic Dior Beauty favourites across both makeup and skincare. Aside from the immersive experiences on offer, it was the perfect place to discover Dior icons such as Rouge Dior and Prestige skincare. There were plenty of exclusive offerings like complimentary bespoke bottle engraving (a perfect gift to self, or for a special someone) and for a luxurious touch, ABC Dior Charm personalisation for your new bottle of Miss Dior Eau de Parfum.
Not surprising, given the floral scent, the Miss Dior Millefiori Garden Pop-Up also featured plenty of vibrant florals. One of Sydney’s most beloved florists, Myra Perez of My Violet, crafted her interpretation of a Miss Dior bouquet. Each guest received one as a complimentary gift at the completion of their session — a treasure for the senses of both sight and smell.
DISCOVER THE MISS DIOR LOOK
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