Audi and progress – two words in complete synergy. So much more than just another car company, Audi gives momentum to mobility, embracing progressive technology and passionate creativity.
With design at the forefront of everything it does, Audi is always pushing the boundaries of what’s possible, whether it’s designing a more comfortable future for drivers, embracing progressive performance or focusing on progress in every detail of its cars.
The result? Fascinating vehicles for the here and now. Audi’s all-electric models, like the Audi Q4 e-tron and the Audi Q8 e-tron, are perfect for building your business fleet, as well as innovative visions and concepts for an exciting future. So, why not let yourself be inspired…
Designing
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From pushing the boundaries of electric vehicle performance to augmented reality connectivity that turns your car into the ultimate lifestyle concierge*, Audi’s ethos is progress through design...
“For me, design is about emotion, memory, dreams, heritage, culture and craft – the things that make up the part of design that speaks to people’s hearts more than their minds. Designers are problem solvers. If we improve the lives of people, we can improve the wellbeing of the planet. So sustainability, especially circularity, is becoming extremely important for designers.
“We as humans are responsible for how we live, consume and respond to the world that surrounds us. But as designers, we have an even greater responsibility because we are the ones who create new things.
“Sooner or later there will be a natural appreciation and awareness of products that show that they are recyclable and responsible in their own way. So, we try to reuse, recycle and redesign things. It’s about rethinking the process of creating a product from the beginning. As a designer, my principle is less and more, which means less quantity and more quality. That is, I try to design pieces that last longer. But I think the responsibility of a designer is much greater. It’s about educating and inspiring consumers to behave more sustainably.
“Circularity ensures that your design piece is long-lasting, which is great because if you really love something, you’ll most likely keep it as long as possible, right? You might even pass it down for generations to come. The emotional value makes design pieces like this evergreen. I call that emotional sustainability. Design is not a straight line of creating, producing, consuming, and exhibiting. It is a circle. Everything is interacting and connected.”
“We’re using technology to give you freedom and the biggest luxury there is: time”
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Watch the Audi activesphere concept world premiere
the future
This unique all-electric Quattro was developed in collaboration with the late US racer Ken Block. Here, in a touching tribute that showcases the incredible EV performance of Audi, nine-time Le Mans winner Tom Kristensen takes the car up Goodwood’s hillclimb…
Watch Audi’s S1 Hoonitron in action
“The pupil in the centre gives the car its focused gaze – and anyone who looks into the Audi eyes falls under the Audi spell”
LUKAS RITTWAGE
LIGHTING DESIGNER
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– designed around your business
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Audi Q8 E-TRON
Audi Q4 E-TRON
The Audi Q4 e-tron makes a statement, with its strong SUV shape and precise lines giving it an assured and sophisticated presence. Features include:
Rapid charging, with 5-80% charge possible in under 29 minutes***
Up to 316 miles in one charge, covering most everyday trips†
Premium technology as standard, including a reversing camera, front and rear parking sensors, adaptive cruise control and heated front seats
Economical, as company car drivers pay lower Benefit in Kind (BiK) tax on fully electric vehicles
Audi Q4 e-tron
Audi’s concept cars*, the activesphere, urbansphere, grandsphere and skysphere, show that the motoring experience can complement your lifestyle.
The pinnacle of pioneering technology, innovation and design
How Audi is lighting our future
See the future of mobility with Audi’s breathtaking collection of concept cars
Every detail, designed around your company – let Audi
help you build your future business fleet
progress in every detail
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the future of progressive performance
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How Audi is lighting our future
See the future with Audi
Every detail, designed around your business – let Audi help you design the future of you’re your fleet.
Marc Lichte
Head of Design
Audi AG
Powering fleets for the road ahead – discover how Audi can help your business go electric
“Fill up as quickly and easily as possible and get back on the road without delay,” says Audi test driver Christian Brem
Electrifying moments at the Goodwood Festival of Speed – see Audi pushing the limits of EV technology
Discover the freedom of electric mobility with thousands of charging points for your EV fleet…
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future
Sleek and powerful, the Audi Q8 e-tron offers performance at its best with styling guaranteed to impress. Features include:
Acceleration from 0-62 mph in just 5.9 seconds with an impressive 340 PS
Zero emissions, meaning just 2% company car tax until 2025
Available as both an SUV and a Sportback, both with exceptionally spacious interiors
Next-generation features, including virtual door mirrors and digital matrix LED headlights
Intelligent recuperation** to automatically slow the vehicle when approaching junctions
Audi Q8 e-tron
Imagine a car that can anticipate your every need, from reconfiguring its boot to easily accommodate your sports equipment to on-board health checks and even booking those must-have theatre tickets while you’re on the move.
This is the future of premium mobility, personalised and designed with your needs in mind – embodied in the
Audi activesphere concept car.*
Together, we can design a better world
With easy access to charging and the advanced features of models like the e-tron, it’s easy to feel like the age of electric mobility has been with us for decades. But in truth, it’s been a steep learning curve from the first e-tron test runs back in 2016. “It was a time filled with adventures – we broke new ground every day,” recalls Audi’s Aurel Vietoris: like his colleague Christian Brem, an expert in all matters related to charging.
“First, the vehicle itself with a new drive technology and second, the charging. The charging infrastructure was not really developed, there were no apps with all the fast-charging terminals,” says Brem.
From the first generation of the Audi e-tron to the Audi Q8 e-tron today, one thing is true: “We want to make sure our models are compatible with the local fast-charging terminals, no matter which market – from China to Europe to the USA. The challenges are the different plugs and charging standards,” explains Brem.
Back in 2016 this involved testing the charging process in different ways, in temperatures above 50 degrees and below minus 30, with interruptions and simulated errors. “We know how irritating customers would find it if they couldn’t charge their vehicle,” says Brem. “You might forgive your smartphone for being too hot to charge, but not your car.”
Today, the new Audi Q8 e-tron boasts smart charging functions and battery management, allowing customers greater range and comfort than with the previous model. It’s a triumph of which Brem is justifiably proud: “Through our work we lay the foundations to help us develop future electric cars throughout the entire Volkswagen Group – regardless of the brand and the underlying technological drive platform.”
Accelerating the transformation to electric mobility
Audi is excelling when it comes to automotive lighting technology.
As head of light and wheel design at Audi, César Muntada is one of the people to thank for the unmistakable look of all Audi models. He has a passion for innovation and technology, and sees light as the most important communication medium of the future. “What’s special about how we design at Audi is that we look for what we need or what we find exciting, rather than just sticking to what already exists,” he says. “If the technology we want isn’t ready for automotive use, then we will simply fine-tune it.”
This is how Audi came to use LEDs, laser technology, OLEDs and projections that work on the same principle as movie projectors.
“We are not constrained by the status quo; we think in terms of research steps. Lighting technology has evolved at lightning speed in recent years. We have made huge strides, achieving enormous creative freedom through electronic evolution,” says Muntada.
“It means we can now create objects that blend seamlessly with the vehicle design as a whole. Every car sends out a message and we play a part in it by underscoring it. These possibilities were brought about by LEDs, which we were finally able to precisely position in a way that described the shape or line we wanted.”
As for Muntada’s inspiration, it comes not only from his colleagues, but from the world around him. “Nature has created so many wonderful things and everything in it is – to a greater or lesser extent – based on light. For example, as it gradually becomes dark in the evening, the light emitted as the stars begin to shine sends messages from the past. This alone sometimes inspires me to think of new messages for the future.”
“Even at night, you can recognise an Audi,” says César Muntada, head of light design, Audi
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Gabriele Chiave, creative director for Audi, discusses the importance of sustainable design
*Concept car, not available as production model
***Timings based on charging battery from 5-80% using rapid charger. Availability of rapid chargers is currently limited in the UK, located mainly on selected motorways and major arterial routes. They are not currently available in Northern Ireland and numbers are extremely low in Scotland, Wales and parts of England. Test data for comparison. Charging times will depend on various factors, including temperature; state of the battery; state of and capabilities of charging unit and power supply. Charging times will also be affected by the charging curve – eg past 80%, charging will slow to protect the battery’s longevity. Battery capacity reduces over time, which may affect eg range and resale value.
†Official WLTP electric range for Q4 e-tron. These figures were obtained after the battery had been fully charged. The Q4 e-tron is a battery electric vehicle requiring mains electricity for charging. Figures shown are for comparability purposes. Only compare electric range figures with other vehicles tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the starting charge of the battery, accessories fitted (post-registration), variations in weather, driving styles and vehicle load. Data correct as of October 9, 2023.
**Only works within system limits (including speed and distance). Driver assistance only – driver must pay attention and exercise proper control at all times.
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