How to take anti-ageing to another level

In science-backed skincare, nothing stands still. Formulas evolve, textures improve, and ingredients become more supercharged and efficacious. Case in point: retinol. Many skincare experts and dermatologists consider it the gold-standard anti-ageing ingredient, and if you’re over the age of 20, you may already use retinol from time to time. Elizabeth Arden has harnessed the regenerating power of a next-generation retinol – which is called HPR (hydroxypinacolone retinoate) – in its NEW Retinol + HPR Ceramide Rapid Skin Renewing Water Cream, £75 for 50ml. But before you assume that your sensitive skin could never tolerate a potent retinol, read on. HPR offers next-level skin renewal without the irritation and dryness often associated with first-time retinol use.

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Experience Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Water Cream to reveal visibly more youthful, smoother, hydrated skin. Shop now at elizabetharden.co.uk or your nearest Boots store

Routine radiance

Serious about skincare? With its next-generation ingredient, this new cream will leave you looking – and feeling – youthful

f you consider yourself a skincare aficionado, you probably already know about the claimed anti-ageing, radiance-boosting benefits of retinol. But do you know about Elizabeth Arden’s game-changing launch making even bigger promises than its retinol rivals?

It’s the combination of two powerhouse retinoids that makes this skincare offering unique. “We still wanted to offer the amazing benefits of pure retinol, but by teaming it with HPR, we were able to take our formulation to the next level,” explains Craig van der Merwe, education and training manager at Elizabeth Arden. “The coupling offers greater efficacy and power, while being less irritating and more stable, even for daytime use.” And while we’re on the subject of efficacy, did you know that only 10 per cent of conventional retinol reaches the skin on an active level? This is because a large percentage is lost during its conversion to skin-compatible retinoic acid. One of the many reasons HPR is so groundbreaking is because it is readily accepted by the skin without needing to convert, meaning 100 per cent of it can be used.

Dream skin duo

While most retinol products form the serum stage of many people’s skincare routines, Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Water Cream is formulated to take the place of your moisturiser, delivering hydrating and soothing ingredients alongside its skin-enhancing actives. The “water” in its name alludes to its fast-absorbed, light-as-air texture (apart from added hydration-boosting ingredients, there’s nothing watered down about it). With continual use, power peptides help to visibly smooth lines and wrinkles by supporting the skin’s collagen or “cushioning”. A phytoceramide mimics the most abundant natural ceramide found within the skin for a strong and resilient skin barrier (important for keeping external nasties out and moisture and nutrients in). Bisabolol and ginger root offer soothing, irritation-minimising benefits, and hero hydrator hyaluronic acid helps to replenish lost moisture, plumping the skin. Claim your free Retinol + HPR Ceramide Rapid Skin Renewing Water Cream sample now to see the results for yourself

Smooth operator

Even kind-to-skin retinols require a degree of phasing in, especially if you have sensitive skin or are new to retinol. Van der Merwe recommends starting twice a week with Pure Retinol + HPR until it’s comfortably tolerated. Increase to every other day, then, eventually, every day. He adds that wearing SPF daily is essential. Retinol triggers an increase in cell turnover for fast-tracked renewal, leaving new skin cells more vulnerable to UV rays. An airless pump dispenses the perfect amount of product and protects formula potency. “We always recommend protecting your skin from the harsh effects of the sun by applying SPF as the last step in your skincare routine, regardless of the retinol inclusion in this product,” he says. Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Water Cream is so well tolerated by the skin that it can be layered with Elizabeth Arden Retinol Ceramide Capsules, which should be applied first to clean, dry skin as the serum phase of your routine. With 100 per cent of testers agreeing that their fine lines and wrinkles were visibly reduced,* and that they would purchase it over their current face cream in the future, Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Water Cream is a skin investment worth making.

How to use it

step 1

Gently cleanse to dissolve impurities Elizabeth Arden Ceramide Replenishing Cleansing Oil, £28

step 2

Apply your hydrating, day-appropriate retinol Elizabeth Arden Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream, £75

step 3

Always follow with a high factor SPF for advanced UV protection Elizabeth Arden PREVAGE® City Smart SPF 50, £58

step 1

Gently cleanse to dissolve impurities and make-up Elizabeth Arden Ceramide Replenishing Cleansing Oil, £28

step 2

Consider your skin resilient to retinol? The Elizabeth Arden Retinol Ceramide range is gentle enough to be layered. Serum first… Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, £49

step 3

Follow with your skin-rejuvenating retinol cream Elizabeth Arden Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream, £75

step 4

Gently dab an anti-ageing eye cream along the eye contour Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream, £52

morning

step 1

Gently cleanse to dissolve impurities Ceramide Replenishing Cleansing Oil

step 2

Apply your hydrating, day-appropriate retinol Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream

step 3

Always follow with a high-factor SPF for advanced UV protection: Prevage City Smart SPF 50

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evening

step 1

Gently cleanse to dissolve impurities and makeup Ceramide Replenishing Cleansing Oil

step 2

Consider your skin resilient to retinol? The Elizabeth Arden Retinol Ceramide range is gentle enough to be layered. Serum first… Retinol Ceramide Capsules Line Erasing Night Serum

step 3

Follow with your skin-rejuvenating retinol cream Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream

step 3

Gently dab an anti-ageing eye cream along the eye contour Retinol Ceramide Line Erasing Eye Cream

step 5

Claim your free Retinol + HPR Ceramide Rapid Skin Renewing Water Cream sample now

Get a good night’s sleep and admire your next-level radiance when you wake!

Elizabeth Arden Ceramide Replenishing Cleansing Oil

Elizabeth Arden Retinol HPR Ceramide Rapid Skin-Renewing Water Cream

Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum

Elizabeth Arden PREVAGE® City Smart SPF 50

Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream

*Consumer study tested on 74 panellists over four weeks