hile exercise and a good diet are key to a health and beauty regime, supplementation can have a part to play – and the big sensation right now is collagen.
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Replacing lost collagen can help the skin restore its natural radiance
A supplement that boosts radiance is the latest addition to beauty regimes across the country
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As the body’s most abundant protein, collagen plays a crucial role in your skin’s elasticity, making it bouncy and stretchy. However, the body gradually produces less collagen as we age – and other factors can deplete levels further, including smoking, pollution, excess alcohol, lack of sleep and sugary foods – resulting in sagging skin and wrinkles.
Though collagen loss affects both men and women, hormonal changes around the time of the menopause mean that women are especially vulnerable. But the good news is, replacing that lost collagen can have a real impact, helping the skin restore its natural radiance – and that’s what makes it beauty’s best kept secret.
Because collagen is easily absorbed orally, there’s now a wealth of products to help boost your daily dose, like liquid sachets to take on the go, or powders to stir into drinks, soups and smoothies. There are also collagen pills to pop for a rapid fix. These supplements are often combined with other essential nutrients like vitamin C or zinc, making them effective in restoring that healthy, confident glow.
It’s proving popular: last year Holland & Barrett saw sales of ingestible collagen supplements jump. The retailer has led the way in supplements for 150 years, which is why it is now the leading high street destination for collagen.
And there is research to support collagen’s positive impact too. A 2019 study published in the journal Nutrients found significant improvements in skin hydration, elasticity and density after 12 weeks of taking oral collagen. Additional research into collagen supplementation suggests it can aid muscle growth, reduce joint pain, help wound healing and make hair more lustrous.
Keen to see what collagen can do for you? Check in with Holland & Barrett. Last year it was the first to the UK market with cult Kiwi brand Dose & Co and it now has the widest collagen range available on the high street. Its store staff are qualified to advise on all things collagen and can use their expertise to help find the right product to suit your needs or lifestyle.
This summer, the chain is adding new products to its range including, exclusively, Dose & Co’s latest release, Beauty Collagen, an unflavoured powder containing a premium blend of bovine collagen, hyaluronic acid and vitamin C; and Glow Premium Collagen Tablets, containing hydrolysed collagen, green tea extract plus vitamin E and C from hot new Australian brand Allók.
Holland & Barrett’s range is always evolving in response to new research and changing habits. The latest twist is collagen+ products, which are collagen ingestibles combined with other vitamins or supplements. Collagen may be mixed with clinically studied beauty actives like lycopene (the antioxidant found in tomatoes) and ceramide extracts, which lock in moisture.
The entire Holland & Barrett collagen range will be available as a buy-one-get-one-half-price, with mix and match available, until August 23.
Spring in your step:
collagen promotes
skin elasticity
High strength marine-sourced collagen for radiant skin.
H&B Marine Collagen Tablets
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Beauty boosters
A small sample of collagen supplements available in Holland & Barrett’s stores
A versatile powder to stir into drinks and smoothies to boost your glow from the inside out.
Vital Proteins Collagen Peptides
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Bioactive collagen powder with zinc and selenium that boosts moisture and visibly revives hair, skin and nails.
Pura Collagen Glow+
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One-a-day liquid collagen in berry-flavoured sachets to give you a radiant complexion. With added vitamin C.
New Nordic Collagen Shot
New Aussie brand’s three-a-day collagen pills for skin health with added green tea extract, vitamin E and C for all-round health.
Allók Skin Glow Premium Collagen
A flavourless powder for drinks that improves the skin’s elasticity and reduces wrinkles. Includes vitamin C.
Dose & Co Beauty Collagen
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is this the secret to great skin?
To find out more, go to hollandandbarrett.com