The irish sun
takes pride in creating original video content for thesun.ie to elevate its already first-rate journalism.
IN THE PAST YEAR Irish Sun journalists have made exceptional and innovative efforts in reporting and telling stories through video - from showcasing the best of Irish TV moments, the latest in fashion and beauty, our proudest sporting achievements, as well as the news we can use we are so well known for.
By featuring those personally affected by long waits on Irish hospital waiting lists, exclusive video interviews allowed reporters to humanise the issue for Irish Sun readers.
Seeing real people and hearing their stories made the problem more relatable and tangible. It showed the real human impact behind the numbers; like TJ Coughlan who suffers daily pain because he was left on a scoliosis surgery waiting list for so long he became inoperable. Or Ada Dunne, 5, whose mother fears children like her daughter are being forgotten by the system.
By showing real people, the campaign helped viewers see beyond abstract numbers and understand the human impact of hospital waiting lists. It also inspired readers to step into the world of these children and their families, which resulted in more than 1,000 people signing the Kid’s Can’t Wait petition to demand Government urgently address waiting lists for children who require life changing spinal surgeries.
'KiDS CAN'T Wait' Campaign
BEST VIDEO JOURNALISM
EXAMPLES
The Irish Sun’s exclusive Kids Can’t Wait campaign effectively utilised original video content to enhance its message and engage its audience on a deeper level.
The campaign highlighted the plight of more than 106,000 children on hospital waiting lists for all treatments, especially the 327 children who wait for life-changing spinal surgeries shining a light on how the State is failing sick children.
Taylor Swift
Eras Tour Dublin
The Irish Sun is known for championing its readers, but also for entertaining them.
The hottest event of 2024 was Taylor Swift’s Era’s Tour coming to Dublin and the Irish Sun used exclusive video to capture the frenzy surrounding the extravaganza.
The singer brought her record-breaking tour to the Aviva Stadium for three nights and the Irish Showbiz team was there to speak to concert goers, paint a picture of the event and bring the excitement of the concert directly to the viewers.
The exclusive video content was also featured on The Irish Sun’s website, supplementing written articles with dynamic visuals and providing a richer multimedia experience for readers.
And while it is the perfect medium to entertain our readers, it also is a vital tool to engage them when it comes to the most important stories.
Using video we have championed those who have been let down by our government, we have given a voice to those who have been victims of crime and we have let the nation see the faces of people who otherwise might get lost in a sea of statistics.
Using video makes our storytelling more compelling and comprehensive but mostly it's fostering new connections that we value as much as we value our readers.