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the Turkish coastal city that has it all

Bodrum has all the glamour and pizzazz of Saint-Tropez, but it also retains an old-world charm, says Annabelle Thorpe

A Riviera rival

“It used to be a case of, ‘This is my signature, this is how I smell,’ but things have really shifted. It’s much more fun when you can build a wardrobe of fragrances and enjoy playing with them,” adds Denise. Once you’ve chosen your favourite body spray, you can also wear it to whisk you back to moments in your life you want to recapture – whether that’s a romantic encounter, a memorable holiday or a moment of sky-high confidence. “Fragrance has the power to transport us in a nanosecond to a place, time or person,” Denise explains. “Smell is the only one of our senses that’s connected to the limbic part of our brain, which is the centre that controls our emotions – that’s why it’s so incredibly powerful. “Choosing a fragrance is about going on a journey and finding what you love. Just as we express different facets of ourselves, these fragrances are able to help us express who we want to be.” And with seven Impulse body sprays to choose from, there’s always one ready to pluck from your fragrance wardrobe to complement whichever hat you’re wearing.

Yalikavak

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The opening of the award-winning Yalikavak marina has transformed a once-sleepy fishing village into a destination for the super-rich, complete with luxury boutiques and five-star resorts. But the old town remains a charming tangle of pedestrianised streets, with simple restaurants and a slim strip of beach.

Golturkbuku

GUMBET

This secluded bay is another place where you can rub shoulders with Turkish high society. Beach clubs dot the shoreline, hotels set day beds on overwater decks, and the streets are lined with boutiques and cocktail bars that stay open until the early hours.

A great choice for water sports enthusiasts, laid-back Gumbet has a long, sandy beach that’s fringed with bars and cafés. It’s also close to Bodrum, making it easy to pop in and out for shopping trips or nights out.

Bodrum has all the glamour and pizzazz of Saint-Tropez, but it also retains an old-world charm, says Annabelle Thorpe

We change our look every day, so why stick to the same scent? Perfume expert Denise Belcham tells us how to choose a fragrance for every mood. Plus top tips from beauty editor Tara Ledden

FRAGRANCES

uring the average day, women wear a number of hats. We might have work meetings to manage in the morning, lunch with friends in the diary, then a date night or parents’ evening planned, or something special to celebrate.

As we move between these various moments, we often change our look to match – from morning to evening, work to leisure. And in the same way, lots of us use a wardrobe of fragrances to match multiple roles and moods through the day and night.

Hint of musk

SPONSORED

FOR EVERY YOU

So how do you select which fragrance matches which occasion? First, Denise advises treating Impulse body sprays like any other fine fragrance, by testing in-store, spritzing on your pulse points, and waiting around 15 minutes to see how it makes you feel. “That’s when you start to get the real essence and signature of the fragrance,” she explains. Then, it’s time to decide what kind of mood you want to achieve with your chosen scent. “Think about the occasion and what aspect of your personality you want to convey,” Denise says. “Ask yourself: do I want something that’s fresher, lighter, more fun, more playful? Or do I want something that knocks people’s socks off and makes me feel strong and powerful? “For a special occasion like a wedding, you might choose True Love, a beautiful fragrance that’s centred around roses, and feels very special. For a date, or a girls’ night out, when you want to make more of a statement, you might wear something modern and opulent, like Very Pink.

“Tease is fresh, fruity and very uplifting, making it ideal for meeting friends and wearing during the day. Whereas a fragrance like Hint of Musk would be the perfect thing to wear to a meeting, or when you need a little bit more oomph.” And if you can’t decide which Impulse fragrance to choose, you don’t have to stick to just one. There are three more in the Fragrances For Every You collection. Instant Crush is juicy and fruity, mixing green and lilac tones with violets and raspberries. Be Surprised is a sophisticated blend of Turkish Rose and peony, with a hint of heady vanilla and warm cedarwood. Into Glamour blends refreshing floral fragrance with rich oriental notes for a subtle but exotic scent. “‘Cocktailing’, where you mix and match fragrances, is a very current trend,” Denise says. “Once you’ve worn one fragrance for a few hours the more substantial notes, like musks, woods and vanilla, become very soft and subtle on the skin. Then, you might decide to layer another spray on top.”

Very pink

"Fragrance has the power to transport us in a nanosecond to a place, time or person"

for every mood

“Women today are never just one person,” agrees fragrance consultant Denise Belcham. “Much like we don’t wear the same clothes every day, we express ourselves in different ways and leverage fragrance to reflect how we want to feel and present ourselves in a certain situation. “For example, if I’m going out for a coffee with friends, I’ll put on quite a different fragrance than if I’m going out clubbing or to dinner with my husband. Fragrance can enhance your mood and change how you feel in a really positive way.” Impulse may have been a handbag staple since the Eighties but, just as shoulder pads have moved on, so has the UK’s number one female body spray. Gone are the days of boys and romance: today’s Impulse celebrates multi-faceted women. It’s all about having a fragrance for every version of you – and Impulse is making a wardrobe of fragrances available to everyone.

Its seven fragrances have been developed by perfumiers to ensure there’s a sophisticated scent for every kind of person you want to be. In its own way, that breadth of Impulse fragrances reflects the fierce collective spirit of modern women. “What I love about the Impulse range is that there’s something for everybody, depending on your mood, your tastes and where you’re going,” says Denise, who worked with Impulse on its latest range. “There’s a lot of diversity there – everything from uplifting, invigorating, fun, fruity and flirty fragrances to more opulent, amber and creamy notes. “They’re all beautifully blended, great quality and really affordable, so women can buy more than one and see how each fragrance makes them feel.” Impulse has relaunched its classic range, each scent inspired by one of its original fragrances in a new campaign – Fragrances For Every You. This autumn it’s also bringing out a brand new collection that is inspired by the inspired by the power of healing crystals, and a new premium fragrance, Mist-ic.

True love

classics refreshed

Tease

a fragrance journey

talking scents

There’s nothing quite as personal as a fragrance, but you don’t have to spend hundreds to find something that feels like you. Whether you are loyal to one scent or like to keep a few on rotation, the constant search for something unique means fragrance layering is on the rise. Plus, with the Nineties revival in full swing, body sprays are back and better than ever, and make switching up your scent throughout the day even easier. Forty years on from its initial launch, Impulse is still leading the charge and remains the number one female body spray brand in the UK – now that’s something worth shouting about. Tara Ledden, Fabulous Magazine beauty editor

by Rosie Mullender

“For a special occasion like a wedding, you might choose True Love, a beautiful fragrance that’s centred around roses, and feels very special. For a date, or a girls’ night out, when you want to make more of a statement, you might wear something modern and opulent, like Very Pink.

“They’re all beautifully blended, great quality and really affordable, so women can buy more than one and see how each fragrance makes them feel.” Impulse has relaunched its classic range, each scent inspired by one of its original fragrances in a new campaign – Fragrances For Every You. This autumn it’s also bringing out a brand new collection that is inspired by the inspired by the power of healing crystals, and a new premium fragrance, Mist-ic.