a precious commodity for 55-year-old Jacqui Akinlosotu. “Growing up, I was always keeping an eye out for the next new product. I loved trying out different things. Nowadays, I simply don’t have the time
so I tend to keep an eye out for products that multitask.
“I’m always reminding my children how important it is to cleanse
your skin and find your moisturiser match. In fact, I speak about it so often, I think it’ll be my legacy. Even on my busiest days, I’ll always take the time to look after my skin.” And it shows.
“Day to day, working from home, I just look like this,” she laughs, gesturing to her casual attire and make-up-free skin. The self-deprecating tone feels undeserved, considering her skin has the radiance and glow that you’d expect from someone in their thirties. It’s clear that whatever Akinlosotu’s skincare routine is, it’s
working wonders.
W
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To keep her skin looking so good, Akinlosotu swears by a product that is more than just a typical moisturiser. “There have been days when I wake up around seven and, before starting my day, I will quickly check my emails. Suddenly it’s 12 o’clock and I haven’t moved from my laptop.” That lack of time in Akinlosotu’s daily life calls for hardworking, hybrid products.
“Since discovering Bobbi Brown, my skincare regime has become a lot simpler. What I love is that the Vitamin Enriched Face Base cuts down the need for a lengthy skincare routine in the morning. Not only does it instantly hydrate and visibly plump my skin for the day ahead, it also acts as a primer should I want to put any make-up on at a later stage.
I know that whenever I use this product, my skin will feel hydrated throughout the day, giving me a glow that never translates to a shine.”
For Akinlosotu, looking after her skin is about more than just self-care, it’s a reminder that she values herself. “Over the past couple of years, I have definitely found that I need bouts of doing things just for me. Using a quality product on my skin reminds me of my worth.
I think it’s vital to feel important to yourself. The citrus scent of the Vitamin Enriched Face Base makes using the product feel like a real treat for myself. I find the grapefruit aroma really uplifting, and it perks me up for the day ahead.”
Part of this promise to herself is demonstrated by her commitment to using high-quality products. “While you shouldn’t need to spend
a fortune on a product, good-quality ingredients are essential.”
Jacqui Akinlosotu is a business leader who became a model in her fifties. She talks to Sophie Jarvis about growing older with confidence and the importance of a good skincare routine
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a vitamin blend, shea butter and hyaluronic acid, this bestselling all-in-one moisturiser and primer instantly smooths, plumps
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the ages
Outer and inner glow
For Akinlosotu, looking after your skin isn't just self-care, it’s self-worth
one for
Since discovering Bobbi Brown, my skincare regime has become a lot simpler
one’s worth does not fade with age
VITAMIN ENRICHED FACE BASE
MORE THAN A MOISTURISER
This is one of the reasons why the Vitamin Enriched Face Base stands out to her. This multi-purpose moisturiser is a combination of vitamins, shea butter and hyaluronic acid; and each component is carefully chosen to deliver the best possible results for your skin.
As Akinlosotu attests, it really packs a punch – no wonder one pot
is sold every 24 seconds*.
When choosing a product, Akinlosotu says it takes more than just quality ingredients for a brand to stand out. Brands that represent people from her demographic appeal to her as they are a reminder
that the process of ageing is beautiful, and something to be celebrated.
“Everyone is conscious of ageing. As you age, you look back at photos of when you were younger, and while you don’t feel as though you’ve aged, you can see the difference. So an older person being represented in a magazine, or on a website of a well-known brand, makes a huge difference.”
While she stresses that a focus on beauty should never define anyone and that inner beauty should be celebrated over outer appearance, Akinlosotu realises that aesthetic is still something
our society places a lot of value on. With that in mind, diverse representation is an important factor in reminding her that one’s worth doesn’t fade with age.
“Looks diminish but character stays. That said, some validation is important. It makes me feel good that older and ageing people are being represented. To me, this representation highlights that ageing skin is something natural and doesn’t mean I’ve been relegated to
a place that doesn’t matter. It’s quite beautiful really.”
*Based on internal Bobbi Brown data, October 2020 to October 2021
ith a successful career in the energy industry, an additional role as a director of a community interest company and now a newfound life as a model, it’s unsurprising that time is
PHOTOGRAPHY: Amber Grace Dixon FOR BRIDGE STUDIO.
Photography assistant: Bradley Polkinghorne.
MAKE-Up Artist: Zara Findlay using Bobbi Brown.
STYLING: Sasha Barrie. STYLING aSSISTANt: MEG EDMOND.
Hair: Marcia Lee. Nails: Lucy Tucker
Black scoop-neck midi dress, Matteau. Large bold Sade hoop earrings in brass, Dinosaur Designs
Off-white Astrid blouse, Rejina Pyo at Fenwick. The Phoenician 24-carat gold-plated earrings, Alighieri
Above white Trinny cashmere blend jumper, Reiss. Ivory straight-leg wool trousers, Raey at matchesfashion.com. Polished resin Moon drop earrings, Dinosaur Designs
Top Obie stretch-jersey maxi dress, Norma Kamali. Polished resin Saturn hoop earrings, Dinosaur Designs
PHOTOGRAPHY: Amber Grace Dixon FOR BRIDGE STUDIO.
Photography Assistant: Bradley Polkinhhorne
MAKE-Up Artist: Zara Findlay/Bobbi Brown.
STYLING: Sasha Barrie. STYLING ASSISTAN: MEG EDMOND
Hair: Marcia Lee. Nails: Lucy Tucker
Above white Trinny cashmere blend jumper, Reiss. Ivory straight-leg wool trousers, Raey at matchesfashion.com. Polished resin Moon drop earrings, Dinosaur Designs
Top Obie stretch-jersey maxi dress, Norma Kamali. Polished resin Saturn hoop earrings, Dinosaur Designs