PROMOTED CONTENT
Paul Smith and Next have teamed up to produce a childrenswear collection that has designs on the final frontier
spark
bright
Dear reader, if you’re looking for kids’ clothes that are so good you’d happily wear them yourself, read on… because this AW, we’re welcoming the launch of a childrenswear collection from two giants of British design – our resident quirky king Paul Smith
and retailer Next.
Designed and produced by the two brands in collaboration,
the new out-of-this-world collection was informed by childhood dreams of space travel and encompasses everything from
unisex babywear all the way up to cool pieces for your “characterful” tween.
Classics with a twist: take their wardrobe to the next dimension with Paul Smith Junior short sleeve polo shirt, £60;
reversible reflective colour block padded coat, £230; reversible stripe gilet, £120
The collection – including baby clothes (newborn to 24 months) as well as girlswear and boyswear for ages 2-13 years – follows the timeless Paul Smith formula of classics with a twist. We’re talking intergalactic prints applied to everything from polos to puddlesuits, alongside astronaut-worthy puffer coats and colourblock loungewear.
The brands have announced that they will also be working together on all future Paul Smith Junior collections, combining the label’s storied design heritage with Next’s expertise in sourcing quality childrenswear. So, your stylish little ones
are all set.
Star buys: Paul Smith Junior boys’ shower
resistant reversible padded coat, £230;
straight fit denim jean, £75
Sporting class: Paul Smith Junior girls’ grey
sweater dress, £90; crew neck sweatshirt £80;
navy stripe leggings, £65
Trending now: Paul Smith Junior boys’ crew neck sweatshirt (available in blue or black), £80; pullover hoodie, £85
Paul Smith Junior is available exclusively via paulsmith.com and next.co.uk. Order now for next day delivery.
Love child
Mini fashionistas on the pieces to covet
Space is so magical.
this top is
super cool!
Kit, 5
blue is my favourite colour and
I love zebras
This top makes me think of
a zebra in
the sky
Finlay, 9
It reminds me of summer in the middle of autumn
I like this coat because it’s so colourful and bright
Carys, 14
shop now
shop now
And there's even A cute
sleepsuit
Kit, 5
so my little brother
can twin with me
Paul Smith Junior boys’ 2-pack
short sleeve T-shirts, £45
Paul Smith Junior boys’
short sleeve polo shirt, £60
Paul Smith Junior girls’
floral coat, £200
Paul Smith Baby white planet print sleepsuit gift set, £120
