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With its puffed leather perfectly tucked to create a unique, sculpted silhouette, as well as its curved buckle and chain-style strap, the Viv’ Choc bag captures Roger Vivier’s joyful, decorative spirit in a timeless declaration of style.
New for the Autumn 2023 season, the bag is a distinctive combination of fine craftsmanship and deluxe materials, tradition and innovation.
This autumn, opulence is back. From sculpted silhouettes to deluxe materials and elegant draping, it’s all about more is more. The top brands are taking inspiration from the splendour of days gone by and giving it a modern twist.
Take Roger Vivier. The brand’s namesake was a master shoemaker who crafted some of the 20th century’s most alluring accessories.
To crown the latest Roger Vivier collection, creative director Gherardo Felloni has crafted the sumptuous Viv’ Choc bag, inspired by the 1959 Choc heel, famed for its feminine curves and industry-changing design.
With its delicate puffed leather and distinctive chain, the bag is an homage to the pieces that have adorned stars since the 1950s, striking a delicate balance between objet d’art and functional design. And it’s set to become the ultimate accessory that takes you from day to night.
The tucked leather is meticulously hand-mounted, offset by the bag’s show-stopping centrepiece – an impressive convex Roger Vivier buckle, styled
in 3D resin or chrome.
Steeped in the romance and nostalgia of the past, the Viv’ Choc bag is designed for modern tastes
and practical needs. It’s made to elevate everyday life with functionality and finesse. So whether it becomes your daily statement piece or accompanies your most glamorous evenings, it’s always able to combine form and function.
Each piece comprises more than 70 individual components, all made with fully customised hardware, in a true testament to the artistry
and pioneering spirit of Roger Vivier, reimagined
by Felloni.
State of the art: the G70 Shooting Brake makes a statement in Genesis’s gallery-like showroom
Chain of command
You’re sure to turn heads
with the Viv’ Choc bag’s
eye-catching chain strap
Assume the mantle
Gherardo Felloni is driving Maison Vivier forward with the Viv’ Choc bag
What’s in a name?
Creators get the credit they deserve with prominent billing on Éditions de Parfums bottles and boxes
The power of perfume
Malle believes “the right scent is not only pleasurable but a type of armour”
Visit the online botique on rogervivier.com
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The Viv’ Choc is set to become as recognisable as Roger Vivier's Choc heel
Roger Vivier’s new Viv’ Choc bag is set to be as recognisable as the legendary Choc heel
Slink panther
dopamine dressers
“The Viv’ Choc
strikes a delicate balance between objet d’art and functional design”
“Women these days, they get it. Just be who you are and wear what you want. As long as it’s authentic and true to you”
“My style always has a bit of leopard print to it. It’s outrageous, loud, proud”
Felloni’s vision for the future of this distinguished brand is enriched by Roger Vivier’s brand ambassador, French model Ines de La Fressange, who has epitomised the elegant, intelligent and stylish persona of the modern Vivier woman for decades.
Together they preside over Maison Vivier, taking inspiration from the legacy of its founder, who once crafted whimsical pieces for Queen Elizabeth II, Brigitte Bardot and Elizabeth Taylor.
Now, Maison Vivier has stepped into the 21st century to celebrate the women of the moment. Expanding its collection to include jewellery, hats, gloves and handbags, this fashion house is now worn by celebrities including Emma Watson, Rihanna, Sarah Jessica Parker and Cate Blanchett.
With its blend of vintage glamour and modern chic, the Viv’ Choc is the “It” bag of the season – the perfect tribute to the Parisian elegance and carefree women that inspired Roger Vivier all those years ago.
The Viv’ Choc is all about tasteful opulence. And, crafted in ‘kappa’ lambskin, is available in three shades – black, grey and bordeaux.
Autumn’s new ‘It’ bag
Crafting a classic that draws on Maison Vivier’s timeless heritage
a mODERN ICON
Feminine meets
“Each piece
comprises over 70 individual components”
function
Soft power
The bag’s pillow-soft leather oozes style, comfort and craftsmanship
On a pedestal
The Viv’ Choc is the must-have bag for autumn 2023
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Celebrity endorsement
Rihanna, Sarah Jessica Parker and Cate Blanchett have all worn Vivier
The bejewelled gold leopard is an emblem of Cartier – and Vanessa Kirby is the latest fierce woman to channel its spirit
Slink panther
The Crown actor who is new ambassador for a luxe legend
Felloni has been at the helm of Maison Vivier since 2018. His designs embrace the distinctive carefree spirit of the Vivier woman, and blend the elegance of those iconic 20th-century designs with contemporary Parisian flair to form modern classics. He is leading the revival of sophistication and femininity.
By Kim Parker
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With its startling blend of vintage glamour and modern chic, the Viv’ Choc is the ‘It’ bag of autumn. A true testament to expert craftsmanship and romantic style, it’s one of the season’s most elegant debuts – the perfect tribute to the Parisian elegance and carefree women that inspired Roger Vivier all those years ago.
“The bag
embodies
Vivier’s vision”
Paper trail
Even the prototype Viv’ Choc exudes style and elegance
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