Extremely effective
Very effective
Moderately
effective
Slighthly effective
Not at all
effective
Email
19%
22%
28%
18%
21%
25%
19%
Show NET values
Search
Social Media
Native
Advertising
Display:
Online/Mobile
Video:
Online/Mobile
OTT/CTV
Streaming
Audio
Podcasts
17%
17%
28%
28%
30%
33%
36%
30%
35%
35%
31%
27%
30%
29%
24%
27%
30%
22%
26%
27%
17%
17%
14%
12%
11%
15%
11%
12%
16%
6%
4%
4%
4%
4%
4%
4%
4%
5%
45%
44%
49%
58%
57%
48%
62%
57%
50%
23%
22%
18%
16%
15%
19%
15%
16%
21%
Note: The data may not sum to 100% because the chart does not display data for 'not applicable', ‘prefer not to say’ and ‘don’t know’.
NET:
Effective
NET:
Not effective