Extremely
confident
Very
confident
Moderately
confident
Slighthly
confident
Not at all
confident
Email
20%
22%
29%
20%
23%
23%
19%
Show NET values
Search
Social Media
Native Advertising
Display:
Online/Mobile
Video:
Online/Mobile
OTT/CTV
Streaming Audio
Podcasts
18%
19%
30%
31%
31%
33%
35%
30%
32%
37%
34%
26%
27%
30%
28%
27%
29%
23%
27%
28%
16%
15%
13%
11%
11%
15%
11%
10%
13%
5%
5%
5%
4%
4%
4%
3%
4%
4%
49%
50%
50%
56%
57%
50%
61%
59%
53%
21%
21%
18%
15%
15%
19%
15%
14%
17%
NET: Confident
NET:
Not confident
Note: The data will not sum to 100% because the chart only displays aggregated responses denoting high or low confidence.
Email
Search
Social Media
Native
Advertising
Display:
Online/Mobile
Video:
Online/Mobile
OTT/CTV
Streaming
Audio
Podcasts