62%
Net: Multiple solutions
19%
15%
29%
19%
14%
One proprietary measurement solution that measures key channels/platforms
One third-party measurement platform to measure all channels/platforms
A combination of proprietary and third-party measurement technology/solutions for each channel/platform
Two-three third-party measurement technology/solutions to measure each channel/platform
Four-five third-party measurement technology/solutions to measure each channel/platform
Other
62%
Net: Multiple solutions
14%
19%
29%
15%
19%
Four-five third-party measurement technology/solutions to measure each channel/platform
Two-three third-party measurement technology/solutions to measure each channel/platform
A combination of proprietary and third-party measurement technology/solutions for each channel/platform
One third-party measurement platform to measure all channels/platforms
One proprietary measurement solution that measures key channels/platforms
