60%
Net: Multiple solutions
19%
17%
26%
21%
13%
Other
Four-five third-party measurement technology/solutions to measure each channel/platform
Two-three third-party measurement technology/solutions to measure each channel/platform
A combination of proprietary and third-party measurement technology/solutions for each channel/platform
One third-party measurement platform to measure all channels/platforms
One proprietary measurement solution that measures key channels/platforms
Other
Four-five third-party measurement technology/solutions to measure each channel/platform
Two-three third-party measurement technology/solutions to measure each channel/platform
A combination of proprietary and third-party measurement technology/solutions for each channel/platform
One third-party measurement platform to measure all channels/platforms
One proprietary measurement solution that measures key channels/platforms
Other
Four-five third-party measurement technology/solutions to measure each channel/platform
Two-three third-party measurement technology/solutions to measure each channel/platform
A combination of proprietary and third-party measurement technology/solutions for each channel/platform
One third-party measurement platform to measure all channels/platforms
One proprietary measurement solution that measures key channels/platforms
