How to get your content
You’ve got a brand new TV series that you’re trying to get in front of as many eyes as possible.
Good thing it already exists.
gracenote IDs are unique identifiers for content and act as barcodes for the entertainment industry.
Gracenote IDs are a single identification system that sorts, displays and contextualizes content and works as building blocks for powering content guides, search and discovery across platforms and media types.
The Gracenote ID is so critical to content’s searchability, it’s virtually a requirement for content to be included in major global platform catalogs. When a viewer types into the search bar, behind the scenes the Gracenote ID populates key metadata, including titles, imagery descriptions, genre, cast information and availability details.
Let’s say an actor just had a breakout role in this year’s hottest blockbuster—and you released a historical film with them a few years back.
Through the power of the Gracenote ID, their new fans will be nudged to watch that classic drama of yours.
The IDs help you organize and grow your content across distribution channels, rights, time zones and countries.
The IDs help you distribute your content by creating a consistent system for organizing content and all the related metadata. Platforms know the Gracenote ID format, so distribution is seamless.
IDs unlock new ways to extract as much value as possible from your metadata. For example, when paired with solutions like the ID Distribution System, you have the ability to update descriptions, imagery and tagging to fit your needs—like appealing to a different market or platform.
You control how your content shows up.
But, with so many titles across so many platforms—there are over 200 global streaming services and 2.2 million hours of movies and shows on just one major streamer alone—how are viewers ever going to find yours?
Content creators and platforms need a streamlined way to organize and present content so viewers can easily discover and watch.
Streaming services use the Gracenote ID to fuel their recommendation algorithms.
Of course, you don’t just want your new content to reach the people who already know about it. You want to expand your audience and make your content discoverable.
gracenote IDs streamline and enhance how your content gets distributed, displayed and discovered across platforms and devices.
Gracenote IDs even link work across different media types. If that film featured a musical artist who’s also blown up in the past decade, entertainment platforms can tap Gracenote ID data to let the singer’s fans discover the movie they’re in as well.