Fan age of the three host nations
Hover over each data point for more detail
55+ years
35-54 years
25-34 years
18-24 years
Source: All data is from Nielsen Fan Insights (U.S. & Canada: May & August 2022, Mexico: May 2022). Nielsen Fan Insights helps drive fan growth and connection by understanding fan interests, media behavior, brand attitudes and purchasing habits. Connect with us to learn more about Nielsen Fan Insights.
The index compares the different ages of fans against the general population.
Fan index vs general population
0.5
1.0
Canadian men’s
national team fans
Mexican men’s
national team fans
U.S. men’s
national team fans
0.86
10%
1.45
33%
1.18
44%
0.46
12%
% of fans
Fan index vs general population
12% of USMNT fans are older than 55 years.
This is 0.54x less than the general population.
44% of USMNT fans are aged between 35-54 years.
This is 0.18x more than the general population.
33% of USMNT fans are aged between 25-34 years.
This is 0.45x more than the general population.
10% of USMNT fans are aged between 18-24 years.
This is 0.14x less than the general population.
i
Read fan index as:
The % of MNT fans in a certain age group.
This is 0.18x more than the general population.
1.18
% of fans
Fan index vs general population
% of fans
Fan index vs general population
1.0
% of fans
Fan index vs general population
0.75
1.02
1.08
1.07
14%
30%
43%
13%
14% of MXMNT fans are aged between 18-24 years.
This is 0.25x less than the general population.
30% of MXMNT fans are aged between 25-34 years.
This is 0.02x more than the general population.
43% of MXMNT fans are aged between 35-54 years.
This is 0.08x more than the general population.
13% of MXMNT fans are older than 55 years.
This is 0.07x more than the general population.
% of fans
Fan index vs general population
1.10
1.44
0.95
0.77
13%
28%
35%
24%
13% of CANMNT fans are aged between 18-24 years.
This is 0.1x more than the general population.
28% of CANMNT fans are aged between 25-34 years.
This is 0.44x more than the general population.
35% of CANMNT fans are aged between 35-54 years.
This is 0.05x less than the general population.
24% of CANMNT fans are older than 55 years.
This is 0.23x less than the general population.
10%
33%
Age
Age
Age
0.46
1.18
1.45
0.86
18-24
25-34
35-54
55+
18-24
25-34
35-54
55+
14%
30%
43%
13%
1.07
1.08
1.02
0.75
13%
28%
35%
24%
0.77
0.95
1.44
1.10
18-24
25-34
35-54
55+
1.5