Interests of North American football fans
Hover over each data point for more detail
Sports betting
Playing
video games / mobile games
Politics
Fashion
Source: All data is from Nielsen Fan Insights (U.S. & Canada: May & August 2022, Mexico: May 2022). Nielsen Fan Insights helps drive fan growth and connection by understanding fan interests, media behavior, brand attitudes and purchasing habits. Connect with us to learn more about Nielsen Fan Insights.
The index compares a selection of different interests of fans against the general population.
Fan index vs general population
1.0
1.5
Canadian men’s
national team fans
Mexican men’s
national team fans
U.S. men’s
national team fans
1.16
94%
1.21
93%
1.63
83%
1.19
94%
1.63
83%
% of fans
Fan index vs general population
83% of USMNT fans are interested in sports betting.
This is 0.63x more than the general population.
94% of USMNT fans are interested in playing video games/mobile games.
This is 0.19x more than the general population.
93% of USMNT fans are interested Politics.
This is 0.21x more than the general population.
94% of USMNT fans are interested in Fashion.
This is 0.16x more than the general population.
% of fans
Fan index vs general population
1.02
95%
1.06
94%
1.04
93%
1.09
81%
95% of MXMNT fans are interested in Fashion.
This is 0.02x more than the general population.
94% of MXMNT fans are interested Politics.
This is 0.06x more than the general population.
93% of MXMNT fans are interested in playing video games/mobile games.
This is 0.04x more than the general population.
81% of MXMNT fans are interested in sports betting.
This is 0.09x more than the general population.
% of fans
Fan index vs general population
1.13
89%
1.18
96%
1.18
86%
1.61
76%
89% of CANMNT fans are interested in Fashion.
This is 0.13x more than the general population.
96% of CANMNT fans are interested Politics.
This is 0.18x more than the general population.
86% of CANMNT fans are interested in playing video games/mobile games.
This is 0.18x more than the general population.
76% of CANMNT fans are interested in sports betting.
This is 0.61x more than the general population.
i
1.21
1.16
Sports betting
Politics
Fashion
Read fan index as:
The % of MNT fans that are interested in a topic.
This is 0.63x more than the general population.
1.63
1.19
94%
Playing video games / mobile games
% of fans
Fan index vs general population
1.13
95%
Fashion
1.18
94%
Politics
1.18
93%
Playing video games / mobile games
1.61
81%
Sports betting
% of fans
Fan index vs general population
1.13
89%
Fashion
1.18
96%
Politics
1.18
86%
Playing video games / mobile games
1.61
76%
Sports betting