Age groups
Gender
Watch a few matches live from broadcast
Record / DVR / watch re-airs of matches
Only watch the marquee matches live from broadcast
Record / DVR / watch re-airs of marquee matches
General population
16-29 years old
30-49 years old
50-69 years old
0%
10%
20%
30%
40%
50%
13.2%
14.7%
23.7%
37.2%
15.6%
17.2%
24.4%
35.9%
14.5%
16.2%
25.2%
40.6%
9.4%
8.7%
20.2%
32.6%
Source: Nielsen Fan Insigths, January 2023, 12 markets
How audiences plan to watch
What audiences think of sponsors
Gender
Age groups
Male
Female
Age groups
Gender
Age groups
Gender
Companies that partner with the FIFA Women's World Cup show their commitment to a more responsible society
Companies that partner with the FIFA Women's World Cup show their commitment to the advancement of gender equality and women's sports
Becoming a partner ofthe FIFA Women's WorldCup makes a brand
much more interesting /appealing to me
40%
50%
60%
70%
Source: Nielsen Fan Insigths, January 2023, 12 markets
40%
50%
60%
70%
General population
13.2%
14.7%
23.7%
37.2%
12.6%
15.1%
20.0%
33.7%
13.7%
14.3%
26.8%
40.1%
Age groups
Gender
Age groups
Gender
50-69 years old
30-49 years old
16-29 years old
General population
General population
Male
Female
59.4%
54.7%
56.5%
59.9%
55.9%
57.3%
61.2%
59.8%
60.6%
55.6%
44.9%
48.7%
60.5%
54.6%
56.3%
58.4%
54.8%
56.7%
59.4%
54.7%
56.5%
50-69 years old
30-49 years old
16-29 years old
General population
Male
Female
General population
Male
Female
General population
13.2%
14.7%
23.7%
37.2%
59.4%
54.7%
56.5%