CONSUMERS
signals
Drivers
Consumption
Feedback / public voice
Needs and behaviours
Beliefs and attitudes
Preferences
Government
Policy, including rule-setting
Information
Regulatory compliance
Funding – subsidies, penalties and incentives
Investment – capacity building programs and infrastructure
Political position
Budget position
Intergovernmental relations
Operational capabilities
providers
Product / service
Product positioning, placement and price
Education / promotion
Shareholder / member interests
Organisational strategy, capability and values