Old content is more personal and lean-back
Old content
Top attributes associated with old vs. new content
More comforting
+49
Better for watching by myself
Better for writing/stories
Fits my tastes better
Better for watching while doing something else
+34
+20
+18
+12
New content is more social and lean-in
+57
+35
+36
+23
+16
Talked about more on social media
More exciting/thrilling
Talked about more with my friends
Better for watching with friends
Captures my attention more
+X point difference