Consumer Decision Making
CHARGING INFRASTRUCTURE: Ability to install home chargers increases consideration of an EV purchase.
Lives in a single-family house.
Multi-vehicle family.
CHARGING INFRASTRUCTURE: 52% of consumers cite a lack of charging stations as a major concern.
Lives in an apartment.
Single-vehicle family.
Click on each consumer to learn more about their decision.
CONSUMER NEEDS: Only 47% of single-vehicle households are open to EVs.
CONSUMER NEEDS: Adding a second vehicle increases the likelihood of considering an EV to 68%.
Which Consumer Is More Likely To Purchase an EV?
Daily commute: 50 minutes.
Daily commute: 20 minutes.
COMMUTE TIME: Consumers with shorter commutes are more inclined to consider EVs.
COMMUTE TIME: Consumers with daily commutes of 46—60 minutes each way showed a significant drop in interest, with only 24% "very likely" to consider an EV.
