Innovate faster, increase efficiency, and minimize risk
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By combining idea pipelines and market analysis with design thinking and user research, we assist you in identifying, researching, experimenting, validating and planning for a successful product launch by:
• Qualifying your market opportunity
• Clearly defining the problem you’re trying to solve
• Gaining insights directly from customers
• Setting success criteria and KPIs
The truth? Most products fail if they’re static. Products need to evolve continuously, constantly adapting to meet changing user and business needs. We’ll help you maximize your wins by:
• Driving user adoption
• Analyzing data to inform growth opportunities
• Broaden the user base through new releases
• Build business platforms to make creating new products seamless
Build trust, loyalty and scale while increasing market share
Minimum Viable Products (MVPs) allow you to move quickly, analyze user needs and iterate based on real feedback and data before building your full product. We help accelerate the process to put your tech in the hands of your customers by:
• Scoping and defining your most effective MVP
• Designing and developing an elegant digital experience
• Gathering continuous user feedback
• Crafting a clear and pragmatic product roadmap
Prove your product is relevant to your target audience
Reduce the risk of failure by solving business and user needs
Aim with precision
Engage with confidence
Grow with intent
Using our Aim, Engage, Grow model, Launch by NTT DATA helps you ideate, release and sustain innovative, amazing products from start to finish.
The truth? Most products fail if they’re static. Products need to evolve continuously, constantly adapting to meet changing user and business needs. We’ll help you maximize your wins by:
• Driving user adoption
• Analyzing data to inform growth opportunities
• Broaden the user base through new releases
• Build business platforms to make creating new products seamless