Indycar-Webpage-Carousel

Read the Case Study

Given changing fan preferences for media consumption and competing demands for fan attention and share of wallet, the NTT INDYCAR SERIES leadership and stakeholders sought to fully utilize digital technologies to improve the race fan experience, but they were uncertain about the best way forward.

Digitization Shifts Into High Gear

Read the Case Study

The NTT INDYCAR SERIES is one of the most competitive racing series in the world. With followers spanning the globe, the leaders of Penske Entertainment and the NTT INDYCAR SERIES wanted to give all fans an experience that matches the technology that powers the race cars themselves. Delivering this meant that they had to reach the fans wherever they are: at the racetrack, at home or on the go.

Penske Entertainment and the NTT INDYCAR SERIES

Read the Case Study

With NTT as its title partner and official technology partner, INDYCAR management turned to NTT DATA for its customer experience, application development and management expertise to deliver an enhanced and fully functional INDYCAR App powered by NTT DATA completely ready for fan downloads worldwide before the start of the 2019 race season — and every year since.

Mobile App Turbocharges Racing Fan Experience

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin facilisis placerat laoreet. Curabitur neque felis, euismod non tempor sed, semper eget lorem fringilla vel ante. Proin facilisis placerat laoreet. Curabitur neque felis, euismod non tempor. Donec lacus sapien, tincidunt vitae volutpat in, scelerisque.

Learn more

Lorem ipsum dolor sit amet facilisis placerat sempe

Learn more

Lorem ipsum dolor sit amet facilisis placerat sempe

Learn more

Lorem ipsum dolor sit amet facilisis placerat sempe