2023 Holiday Celebration Intentions
Source: Numerator 2023 Holiday Preview 1/19/2023 (n=5,263) | Do you expect to celebrate the following 2023 holidays? “Definitely” or “Probably” shown
Thanksgiving, Christmas, Mother’s Day, and Independence Day will be the most widely celebrated holidays this year, with nine-in-ten US consumers planning to celebrate each. Easter, Father’s Day, New Year’s Eve and Memorial Day will also be popular, celebrated by at least three-in-four US consumers.
Which holidays will consumers celebrate in 2023?
January 2023
Annual overview + deeper dives into Valentine’s Day, St. Patrick’s Day and Easter
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Annual Holiday Report
NUMERATOR HOLIDAY INSIGHTS
To help brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to celebrate– and shop for– upcoming 2023 holidays. Explore high-level holiday intel from our annual survey below, or click into one of our quarterly reports for deeper holiday-specific insights throughout the year.
Check out our 2022 Holiday Report Hub for a look back on holidays past.
Looking for last year's coverage?
Know more about 2023 holiday consumer trends & predictions.
April 2023
Deep dives into holidays between Cinco de Mayo and Independence Day.
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Q2 Holiday
Report
Coming late summer
Q3 Holiday
Report
Coming this fall
Q4 Holiday
Report
What will consumers buy for 2023 holiday celebrations?
2023 Holiday Shopping Predictions
Most holiday shoppers say they’ll spend over $50 on their celebrations. Thanksgiving and Christmas are the holidays with the highest expected spending, with 70% of shoppers planning to spend $100+ on Christmas.
How much will shoppers spend on their 2023 holiday celebrations?
2023 Holiday Spending
Over half of consumers expect inflation or a potential economic slowdown to impact their 2023 holiday celebrations and shopping. To save money, two-thirds of shoppers say they’ll buy holiday items on sale, and half will buy fewer items overall.
How will inflation and a potential recession affect 2023 holiday shopping?
Economic Impact on 2023 Holiday Shopping
Grocery & Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning grocery and gift-focused holidays leaning mass. Club retailers, bars & restaurants, and specialty retailers such as craft and costume stores round out the top five places consumers intend to purchase holiday goods.
Top channels for 2022 holiday shopping.
Grocery & Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning grocery and gift-focused holidays leaning mass. Club retailers, bars & restaurants, and specialty retailers such as craft and costume stores round out the top five places consumers intend to purchase holiday goods.
Top channels for 2022 holiday shopping.
2022 Holiday Hub
Celebration Intentions
69%
Valentine's Day
St. Patrick's Day
Easter
Cinco de Mayo
Mother's Day
Memorial Day
Father's Day
Independence Day
Labor Day
Halloween
Thanksgiving
Hanukkah
Christmas
New Year's Eve
85%
40%
88%
75%
79%
87%
70%
73%
97%
14%
96%
78%
44%
% of US consumers planning to celebrate
Source: Numerator 2023 Holiday Preview 1/19/2023 (n=5,263) | What items, if any, do you expect to purchase for [Holiday] this year?
Download Numerator’s 2023 holiday preview reports.
Nearly all consumers say they’ll buy various items for their holiday celebrations this year. Food and alcohol are the top two products shoppers plan to purchase across holidays, and gifts and candy are popular choices for select holidays, as well.
TOP ITEMS BY HOLIDAY
46%
50%
36%
71%
54%
52%
50%
78%
40%
78%
42%
77%
39%
88%
33%
51%
78%
78%
76%
52%
39%
80%
46%
57%
51%
70%
50%
47%
Valentine's Day
St. Patrick's Day
Easter
Cinco de Mayo
Mother's Day
Memorial Day
Father's Day
Independence Day
Labor Day
Halloween
Thanksgiving
Hanukkah
Christmas
New Year's Eve
% of intended celebrators who expect to buy
Food
Alcohol
Candy
Gifts
Costumes
Less than $50
$50-$100
More than $100
HOLIDAY SPENDING
Valentine's Day
St. Patrick's Day
Easter
Cinco de Mayo
Mother's Day
Memorial Day
Father's Day
Independence Day
Labor Day
Halloween
Thanksgiving
Hanukkah
Christmas
New Year's Eve
% of holiday shoppers
21%
35%
44%
11%
33%
56%
23%
39%
38%
15%
35%
50%
23%
38%
39%
20%
42%
38%
23%
41%
36%
24%
31%
45%
22%
38%
40%
18%
32%
49%
35%
39%
25%
28%
30%
42%
70%
13%
17%
29%
35%
36%
67%
48%
47%
39%
34%
27%
24%
6%
12%
22%
32%
31%
INFLATION & ECONOMIC IMPACT
% of holiday celebrators
MONEY SAVING MEASURES
% of holiday celebrators who will...
No impact
Buy items on sale
Buy less
Use more coupons
Prepare budget-friendly foods
Shop at dollar or discount stores
Switch to store brands
Travel Less
None of the above
Slight impact
Moderate impact
Significant impact
Source: Numerator 2023 Holiday Preview 1/19/2023 (n=5,263) | How much do you expect to spend on items for [holiday]?
Source: Numerator 2023 Holiday Preview 1/19/2023 (n=5,263) | To what extent, if any, do you expect inflation and/or a potential economic slowdown to
impact your 2023 holiday celebrations and shopping? Which measures, if any, will you take to save money on your [holiday] celebrations and shopping?
