Overall sales were flat in August, with in-store sales stabilizing alongside prices, and online declines driven by lower prices. Sales of CPG products remained elevated—with lower volumes offset by higher prices—while GM products continued to see declines in volume, price and overall sales.
LATEST UPDATE
Week ending 8/20/23 vs. year ago
Sales remain up in select channels, particularly restaurants, club, and dollar. Despite these increases, overall in-store sales are down slightly due to lower sales volumes, particularly at gas & convenience stores. Nearly all channels are seeing higher spend per unit, except for online, where shoppers are increasing volume sales on lower-priced goods, which may indicate a shift to purchasing everyday CPG items online.
Online, gas & convenience show largest declines.
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CHANNELS
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HIGH LEVEL VIEW
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HOUSEHOLDS
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HIGH LEVEL VIEW
SPEND PER TRIP
UNITS PER TRIP
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HOUSEHOLDS
TRIPS
UNITS
SALES
HIGH LEVEL VIEW
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Sales of CPG products remain slightly above year-ago levels, with higher prices offset by lower volume. The baby sector was the only CPG sector to see declining sales in recent weeks compared to last year. Sales are down across all general merchendise categories, especially electronics and toys. Fewer households are purchasing these categories overall, and shoppers who do buy these products are opting for lower-priced items.
CPG sales stabilize while GM declines.
SECTORS
We've updated our Shopping Behavior Index with new facts and figures to bring you even deeper insights. You'll now find sector-level item trends, in addition to our familiar channel-level views.
We've also added two new facts: unit sales, to help you track volume trends, and spend per unit, a fact that was previously only available in our now-retired Price Pulse tracker.
New views available now!
