As we near the end of the first quarter of 2023, sales are up slightly across channels, driven by higher prices and more frequent shopping trips. Though sales are up, consumers are continuing to drop items from their baskets to offset prolonged inflationary prices.
LATEST UPDATE
110
Week ending 3/5/23 index vs. year ago
SALES
HOUSEHOLDS
TRIPS
SPEND PER TRIP
UNITS PER TRIP
103
111
99
87
The average number of items purchased per shopping trip is down nearly 20% in many channels, as consumers purchase fewer products to save money. This indicates a shift to larger, value-focused products or dropping certain items altogether.
Consumers are buying fewer items per trip.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Although spend per trip was up significantly in 2022 at the height of inflation, it has notably stabilized in 2023. In-store spend per trip is similar to last year, while online orders are totaling to slightly less and restaurant visits slightly more.
Spend per trip is flat versus last year.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
SPEND PER TRIP
UNITS PER TRIP
UNITS PER TRIP
SPEND PER TRIP
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TRIP FACTS
The number of shopping trips occurring each week is up across nearly all major channels, with similar increases seen in-store and online. Low income households are making more frequent trips to limited & full service restaurants, while high income shoppers are making fewer.
Shoppers are making more trips.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Weekly households shopping in-store remain relatively flat compared to this time last year, while households shopping online is slightly elevated. A growing number of high income households are shopping in dollar, drug and convenience channels compared to last year.
Households shopping holds steady.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Sales remain up across all major channels, particularly food, mass, dollar and drug. While in-store shopping grows, online sales have remained relatively steady overall. Middle income households in particular have seen increased sales in the dollar channel, as many seek value to offset rising prices— at the same time, this group is spending less in club stores.
Sales are up across channels.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HOUSEHOLDS
TRIPS
SALES
TRIPS
HOUSEHOLDS
SALES
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CORE METRICS