In the first week of June, total sales were up across most channels driven by an increase in the number of trips consumers took. Even with the increase in trips and spending more on each trip, consumers are still buying fewer items, indicating they're paying more for less.
LATEST UPDATE
121
Week ending 6/5/22 index vs. year ago
SALES
HOUSEHOLDS
TRIPS
SPEND PER TRIP
UNITS PER TRIP
102
109
111
89
Numerator Insights latest 12 weeks index vs. year ago | High Income Shoppers (>$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Middle Income Shoppers ($40-$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Low Income Shoppers (<$40k annually)
Numerator Insights latest 12 weeks index vs. year ago | All Shoppers
Despite spending more per trip, shoppers are not buying more products, indicating a higher spend per item. This is occurring across nearly every channel, and is even more noteworthy in the Online channel.
Consumers are buying fewer items per trip.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Numerator Insights latest 12 weeks index vs. year ago | High Income Shoppers (>$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Middle Income Shoppers ($40-$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Low Income Shoppers (<$40k annually)
Numerator Insights latest 12 weeks index vs. year ago | All Shoppers
Shoppers are spending more each time they go to the store, especially in the Gas & Convenience channel. This has been more apparent among high income shoppers but has begun to balance across all income levels.
Spend per trip is up in many channels.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
SPEND PER TRIP
UNITS PER TRIP
UNITS PER TRIP
SPEND PER TRIP
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TRIP FACTS
Numerator Insights latest 12 weeks index vs. year ago | High Income Shoppers (>$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Middle Income Shoppers ($40-$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Low Income Shoppers (<$40k annually)
Numerator Insights latest 12 weeks index vs. year ago | All Shoppers
Consumers are taking a similar number of shopping trips this year as they were last, though in-store trips to QSR, Gas & Convenience and Dollar channels are all up slightly in recent weeks. These trip increases are more prominent among high income shoppers.
Trips are up in select channels.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Numerator Insights latest 12 weeks index vs. year ago | High Income Shoppers (>$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Middle Income Shoppers ($40-$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Low Income Shoppers (<$40k annually)
Numerator Insights latest 12 weeks index vs. year ago | All Shoppers
Weekly households shopping in-store and online are at a similar level as this time last year. The only channel seeing a slight increase in households shopping the last two weeks is the Dollar channel. Fewer low income shoppers are visiting stores overall.
Households shopping holds steady.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
Numerator Insights latest 12 weeks index vs. year ago | High Income Shoppers (>$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Middle Income Shoppers ($40-$80k annually)
Numerator Insights latest 12 weeks index vs. year ago | Low Income Shoppers (<$40k annually)
Numerator Insights latest 12 weeks index vs. year ago | All Shoppers
Sales are up across many major channels, most significantly in the Gas & Convenience channel, followed by Club, QSR and Dollar. These sales increases continue to skew more heavily towards high income shoppers and less so among low income shoppers.
Sales are up across channels.
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HIGH INCOME SHOPPERS
MIDDLE INCOME SHOPPERS
LOW INCOME SHOPPERS
ALL SHOPPERS
HOUSEHOLDS
TRIPS
SALES
TRIPS
HOUSEHOLDS
SALES
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CORE METRICS
