Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.
Learn more about SNAP recipients and how they shop.
NUMERATOR'S SNAP INSIGHTS CENTER
New SNAP Content
Learn more about Numerator’s industry-leading, purchase-verified SNAP coverage, with insight not only into SNAP households, but also specific shopping occasions where benefits are used.
snap white paper
DOWNLOAD →
DOWNLOAD →
Explore the impact of the end of the Emergency SNAP Benefits program. Which categories are already showing volume declines, and how have brand preferences changed among SNAP users? Hear directly from SNAP shoppers who’ve experienced a reduction in benefits and how they’re adjusting their shopping habits in response.
EMERGENCY SNAP BENEFITS ANALYSIS
EXPLORE THE ANALYSIS →
EXPLORE THE ANALYSIS →
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
SNAP SHOPPER SCORECARD
VISIT THE PAGE →
VISIT THE PAGE →
Look at longitudinal trends in SNAP & WIC usage, including how the frequency, composition and location of these SNAP shopping trips have changed over time. How does a grocery trip where SNAP benefits are used differ from the average grocery trip, and how have category and channel choices shifted for SNAP trips in recent months?
SNAP TRIP TRACKER
EXPLORE THE ANALYSIS →
EXPLORE THE ANALYSIS →
Break down SNAP & WIC trips by state to see how benefit usage has progressed regionally over the past four years. How can a better understanding of how SNAP & WIC usage varies across the country help you localize your offerings to reach consumers most in need?
THE STATE OF SNAP
VISIT THE PAGE →
VISIT THE PAGE →
Learn more about Numerator’s industry-leading, purchase-verified SNAP coverage, with insight not only into SNAP households, but also specific shopping occasions where benefits are used.
snap white paper
DOWNLOAD →
DOWNLOAD →
Explore the impact of the end of the Emergency SNAP Benefits program. Which categories are already showing volume declines, and how have brand preferences changed among SNAP users? Hear directly from SNAP shoppers who’ve experienced a reduction in benefits and how they’re adjusting their shopping habits in response.
EMERGENCY SNAP BENEFITS ANALYSIS
EXPLORE THE ANALYSIS →
EXPLORE THE ANALYSIS →
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
SNAP SHOPPER SCORECARD
VISIT THE PAGE →
VISIT THE PAGE →
Look at longitudinal trends in SNAP & WIC usage, including how the frequency, composition and location of these SNAP shopping trips have changed over time. How does a grocery trip where SNAP benefits are used differ from the average grocery trip, and how have category and channel choices shifted for SNAP trips in recent months?
SNAP TRIP TRACKER
EXPLORE THE ANALYSIS →
EXPLORE THE ANALYSIS →
New SNAP Content
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP households are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
THE STATE OF SNAP
VISIT THE PAGE →
VISIT THE PAGE →
Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.
Learn more about SNAP households and how they shop.
NUMERATOR'S SNAP INSIGHTS CENTER