Numerator Visions: The 2023 Spark
Consumer Behavior Trends for 2023
Welcome to our inaugural release of Numerator Visions, which is our annual perspective that looks back at the past year, provides forward-looking insights into the year to come, and serves as a starting point for deciding what to do next. Every year, we will share several visions for the future of US consumer trends and what industry leaders and executives should be prepared for. We create these visions by drawing on our comprehensive understanding of the consumer, which we gain through Numerator’s full suite of products.
In the full report, you will discover more about the three visions and what it means for your brand. More insights include:
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REDEFINITION
REINVIGORATION
RETREAT
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Which private label brands are poised to grow in 2023
Why protein water and prebiotic sodas are paving
the way for health & wellness
How Gen Z and Boomers are reacting differently
to the current economy
Presentation slides are available on request. Please reach out to your Numerator account partner for access.
The COVID-19 pandemic altered our perceptions of health and wellness, but as time goes on, consumers are returning to their normal routines. However, Americans still feel that the country is not in a post-COVID world. Brands will need to closely monitor consumer habits and be ready to adapt as public health concerns continue to evolve.
Retail went through a lot in 2022. We had inventory overload, eCommerce slowdown, and a $24.6 billion dollar deal, resulting in a wake-up call for many retailers that change was necessary. One word defines the new retail landscape in 2023: competitive.
As 2023 begins, leaders must prepare their teams for potential economic headwinds as consumer concerns continue to stay elevated. To grow even as consumers retreat, brands must keep an early pulse on economic indicators, aim to preserve households, and build a generational strategy.
Learn about the visions that will shape 2023
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