PEAK Performance has a long history of involvement from race sponsorships to team, cars, and drivers at all levels. PEAK invites you to look at the evolution of our time having fun with cars and vehicles, across the years.
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1986
OWI acquires the PEAK brand. And the rest is history …
1986
1986
Signs on as a sponsor of NASCAR that included drivers Dale Earnhardt, Bobby Allison, & Michael Waltrip
1986
1988
Signs sports celebrities Mike Ditka, Wayne Gretzy, & Kyle Petty to be spokespersons
1988
1989
Dale Earnhardt wins the PEAK Performance 500
1989
1991
Harry Gant wins the PEAK 500 in Dover, Delaware
1991
1992
Sponsors pro circuit motorcross team and launches the careers of Jeremy McGrath & Ricky Carmichael
1992
2002
Helps launch the IndyCar career of Sarah Fisher
2002
2005
Signs Indy 500 rookie of the year, Danica Patrick, to be brand spokesperson
2005
2008
PEAK becomes the official motor oil of the IndyCar Series, the Indianapolis 500 and the Peak Pole Award
2008
2012
Signs Clint Bowyer & Michael Waltrip Racing to a primary sponsorship
2012
2014
Signs John Force Racing to a major associate sponsorship
2014
2017
Title sponser of the NASCAR PEAK Mexico Series
2017
2018
PEAK sponsors F1 Haas Racing Team
2018
2021
200 lucky #PEAKSquad Member's names were chosen to ride on the hood of John Force's Funny Car at the 2021 Pomona World Finals
2021
2022
John Force earns his 155th career win during the NHRA Four-Wide Nationals in Charlotte, NC
2022
2023
OWI celebrates 50 years in style with a custom wrap on John Force's funny car.
2023
A proud supporter of having fun with cars
2023
Ryan Blaney wins the Daytona Duel and scores his first win of the season and second of his career
2019
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having fun with cars
Signs on as a sponsor of NASCAR that included drivers Earnhardt, Bobby Allison, & Michael Waltrip
1986
Signs sports celebrities Mike Ditka, Wayne Gretzy, & Kyle Petty to be spokespersons
1988
Dale Earnhardt wins the PEAK Performance 500
1989
Harry Gant wins the PEAK 500 in Dover, Delaware
1991
Sponsors pro circuit motorcross team and launches the careers of Jeremy McGrath & Ricky Carmichael
1992
Helps launch the IndyCar career of Sarah Fisher
2002
Signs Indy 500 rookie of the year, Danica Patrick, to be brand spokesperson
2005
PEAK becomes the official motor oil of the IndyCar Series, the Indianapolis 500 and the Peak Pole Award
2008
Signs Clint Bowyer & Michael Waltrip Racing to a primary sponsorship
2012
Signs John Force Racing to a major associate sponsorship
2014
Title sponser of the NASCAR PEAK Mexico Series
2017
PEAK sponsors F1 Haas Racing Team
2018
Ryan Blaney wins the Daytona Duel and scores his first win of the season and second of his career
2019
200 lucky #PEAKSquad Member's names were chosen to ride on the hood of John Force's Funny Car at the 2021 Pomona World Finals
2021
John Force earns his 155th career win during the NHRA Four-Wide Nationals in Charlotte, NC
2022
OWI celebrates 50 years in style with a custom wrap on John Force's funny car.
2023
OWI celebrates 50 years in style with a custom wrap on John Force's funny car.
2023