WHO ARE YOU HIRING
TO DO THIS JOB?
Enable her to experience an activity I love as a child
Cabbage Patch Kids
A memorable day with her best friends
Looking for a birthday present for my daughter
"Sell a doll"
"Enable mothers to connect and share experiences with their daughters"
Portfolio of offerings that enable diverse
ways for mothers to connect and share
experiences with their daughters
Facilitate memorable times with my daughter —
to play, create, and share stories, and to strengthen
our bond in ways that are fun for both of us
Commoditization as a result of a narrow
“business as usual” lens