MARKET SHARE PER TYPE OF MEDIUM
EVOLUTION AND FORECAST, DATA AS A % OF GLOBAL REVENUE
Internet
Television
Print
OOH
Radio
2016
2017
2018
2019e
2020e
2021e
50
47
45
41
40
36
33
34
34
35
36
38
8
9
10
13
13
15
6
6
6
6
6
6
6
6
6
6
5
4
Digital
Traditional
US
Europe
RoW
7.2
5.4
5.7
6.4
5%
4%
11.4
10.6
12.1
SHARE OF TIME SPENT PER TYPE OF MEDIA PER REGION
2017, DATA IN NUMBER OF HOURS PER DAY PER CAPITA