Established brand
Customer base
Funding
Existing data
Perceived safety
Regulatory approval
Agile and innovative
Customer-centric
Low-cost base
Cloud-based
Next generation system
API driven
Micro services
Best-of-breed technology
Customer centricity
Freedom to operate
Venture discipline
EXISTING FIRM
DIGITAL CHALLENGER
GREENFIELD BUSINESS
Established brand
Customer base
Funding
Existing data
Perceived safety
Regulatory approval
EXISTING FIRM
DIGITAL CHALLENGER
GREENFIELD BUSINESS
Agile and innovative
Customer-centric
Low-cost base
Cloud-based
Next generation system
API driven
Micro services
Best-of-breed technology
Customer centricity
Freedom to operate
Venture discipline
Exhibit: INTRODUCING GREENFIELD
Source: Oliver Wyman Analysis